{"id":128856,"date":"2018-09-14T10:09:41","date_gmt":"2018-09-14T08:09:41","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/articles\/digital-hub-space-for-digital-transformation\/"},"modified":"2025-01-27T09:42:25","modified_gmt":"2025-01-27T08:42:25","slug":"digital-hub-space-for-digital-transformation","status":"publish","type":"article","link":"https:\/\/newsroom.ferrovial.com\/en-gb\/articles\/digital-hub-space-for-digital-transformation\/","title":{"rendered":"DIGITAL HUB: A space for digital transformation"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p style=\"text-align: justify;\">Es dif\u00edcil imaginar nuestras vidas sin tecnolog\u00eda digital. Con mayor o menor dificultad, todos hemos aprendido a enviar textos, compartir fotograf\u00edas, ver v\u00eddeos, comprar en tiendas, solicitar y pagar taxis u hoteles a trav\u00e9s de nuestros m\u00f3viles, ordenadores o tabletas. Y estas acciones son solo unos cuantos ejemplos.<\/p>\n<p style=\"text-align: justify;\">Al igual que las personas, las empresas se est\u00e1n adaptando a este nuevo entorno en un proceso que se ha denominado <strong>transformaci\u00f3n digital<\/strong>. Con el objetivo de aprovechar las oportunidades derivadas de la digitalizaci\u00f3n, <a href=\"https:\/\/www.ferrovial.com\/es\/\" target=\"_blank\" rel=\"noopener\">Ferrovial<\/a> ha creado <a href=\"https:\/\/www.ferrovial.com\/es\/nuestro-compromiso-ferrovial\/innovacion\/digital-hub\/\" target=\"_blank\" rel=\"noopener\">Digital Hub<\/a>, un punto de encuentro para<strong> investigar y experimentar tendencias digitales<\/strong> que puedan aportar nuevas fuentes de ingresos y mejoren las operaciones de la compa\u00f1\u00eda.<\/p>\n<p style=\"text-align: justify;\">Digital Hub cuenta con un equipo de expertos en innovaci\u00f3n, tecnolog\u00edas y tendencias emergentes (Internet of Things, Big Data, Inteligencia Artificial, Drones, Impresi\u00f3n 3D o Customer Experience) que trabaja de la mano de las unidades de negocio para identificar y ejecutar nuevas oportunidades a desarrollar. De hecho, no tiene una estructura jer\u00e1rquica definida, sino que se basa en un modelo colaborativo transversal: se crean grupos de trabajo en los que empleados de todas las \u00e1reas de Ferrovial trabajan en un proyecto concreto. Adem\u00e1s cuenta con la colaboraci\u00f3n de expertos externos.<\/p>\n        <\/div>\n    <\/section>\n    <section class=\"block-quote \" id=\"\">\n        <div class=\"container container--narrow container--p-10 block-quote__body\">\n            <blockquote class=\"block-quote__text\" aria-label=\"\">\n                Nuestro objetivo es aunar el mejor talento digital, tanto interno como externo, con el fin de fomentar la cultura y capacidades digitales dentro de la empresa y crear soluciones digitales que aporten un valor a\u00f1adido en la oferta de nuestros negocios            <\/blockquote>\n\n            <footer class=\"block-quote__footer\">\n                                    <p class=\"block-quote__author\" aria-label=\"\">\n                        <span class=\"block-quote__author-name\">Javier L\u00e1zaro, responsable del Digital Hub<\/span>\n                    <\/p>\n                            <\/footer>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p style=\"text-align: justify;\">Liderado por la Direcci\u00f3n General de Sistemas de Informaci\u00f3n e Innovaci\u00f3n, <a href=\"https:\/\/www.ferrovial.com\/es\/nuestro-compromiso-ferrovial\/innovacion\/digital-hub\/\" target=\"_blank\" rel=\"noopener\">Digital Hub<\/a> cuenta con el apoyo de las unidades de negocio, que aportan su conocimiento para la identificaci\u00f3n de oportunidades e implantaci\u00f3n de soluciones; la Direcci\u00f3n General de Recursos Humanos, como responsable de la gesti\u00f3n y desarrollo del talento digital en la compa\u00f1\u00eda y de la incorporaci\u00f3n del talento externo; as\u00ed como de las \u00e1reas de la propia Direcci\u00f3n General de Sistemas de Informaci\u00f3n e Innovaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Digital Hub se halla actualmente inmerso en cuatro \u00e1reas de investigaci\u00f3n principales: posicionar a los usuarios como centro de infraestructuras y servicios (por ejemplo con <a href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/aeropuertos\/\" target=\"_blank\" rel=\"noopener\">Ferrovial Aeropuertos<\/a> en Digital Passenger Experience); lograr una mayor eficiencia mediante la captura de datos a trav\u00e9s de sensores (Internet de las Cosas) o fuentes p\u00fablicas y su an\u00e1lisis mediante BigData (por ejemplo en el estudio de rutas con <a href=\"https:\/\/www.cintra.es\/es\/\" target=\"_blank\" rel=\"noopener\">Cintra<\/a> o de eficiencia energ\u00e9tica junto a <a href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/ferrovial-servicios\/\" target=\"_blank\" rel=\"noopener\">Ferrovial Servicios<\/a>); anal\u00edtica avanzada y capacitaci\u00f3n de empleados en tecnolog\u00edas digitales junto a Recursos Humanos; investigaci\u00f3n en tecnolog\u00edas y tendencias que pueden ser disruptivas en nuestros negocios (como el uso de 3D Printing y wearables con <a href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/construccion\/\" target=\"_blank\" rel=\"noopener\">Ferrovial Agroman<\/a>).<\/p>\n<p style=\"text-align: justify;\"><strong>Digital Hub pone de relieve el compromiso de Ferrovial con la innovaci\u00f3n, uno de sus cinco valores, y reafirma su liderazgo en la transformaci\u00f3n digital del sector de infraestructuras y servicios<\/strong>. La compa\u00f1\u00eda parte de una situaci\u00f3n ventajosa, con una larga trayectoria en innovaci\u00f3n, negocios exitosos y muchas capacidades tecnol\u00f3gicas, que auguran el \u00e9xito de los proyectos que se desarrollen dentro de este nuevo espacio.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":128857,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2846,2754,2641,2659,2673,2848,2914],"nivel-5":[2700,2644,2679],"nivel-1":[2654],"nivel-3":[],"nivel-4":[],"class_list":["post-128856","article","type-article","status-publish","has-post-thumbnail","hentry","nivel-2-big-data-en-gb","nivel-2-business-strategy-en-gb","nivel-2-corporate-en-gb","nivel-2-infrastructures-en-gb","nivel-2-innovation-en-gb","nivel-2-internet-of-things-en-gb","nivel-2-research-en-gb","nivel-5-cintra-en-gb","nivel-5-ferrovial-airports-en-gb","nivel-5-ferrovial-construction-en-gb","nivel-1-construction-en-gb"],"acf":[],"yoast_head":"<title>DIGITAL HUB: A space for digital transformation - Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Ferrovial has created the Digital Hub. 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