{"id":128874,"date":"2018-02-01T13:17:48","date_gmt":"2018-02-01T12:17:48","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/articles\/zity-ferrovial-services-carsharing\/"},"modified":"2018-02-01T13:17:48","modified_gmt":"2018-02-01T12:17:48","slug":"zity-ferrovial-services-carsharing","status":"publish","type":"article","link":"https:\/\/newsroom.ferrovial.com\/en-gb\/articles\/zity-ferrovial-services-carsharing\/","title":{"rendered":"ZITY: Ferrovial Services’ commitment to carsharing"},"content":{"rendered":"
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1910<\/em> saw the start of the works on Madrid\u00b4s Gran Via, an artery destined to become the west-east communication axis of the Spanish capital. At the time, Madrid had just over 600,000 inhabitants and barely any automobiles on its streets. Today the city has 3.15 million residents<\/strong> and a fleet of more than 1.9 million vehicles<\/strong>. Walking down Gran Via at rush hour testifies to the mobility and pollution problems caused by vehicle traffic in the urban centre.<\/p>\n

This reality is not exclusive to Madrid: the majority of major European cities suffer similar problems. Many of them have taken measures to address them, such as restricting access by private vehicle to certain areas or levyng a fee for entering the city centre by car. In the case of Spain\u00b4s capital, the City Hall has launched the Air Quality Plan A that, among other measures, contemplates promoting the use of zero-emissions vehicles<\/strong> and extending the number of residential priority areas.<\/p>\n

It is in this scenario that ZITY<\/a>, the new carsharing service launched by Ferrovial Services<\/a> and Renault<\/a> in Madrid, was rolled out last December.<\/p>\n <\/div>\n <\/section>\n

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AUTONOMY AND FREEDOM OF MOVEMENT\u00a0<\/strong><\/h3>\n

ZITY is starting with a fleet of 500 ZOE Z.E 40 vehicles<\/strong>, 100%-electric five- seaters with a 300-kilometre range, covering an area of 75 square kilometres<\/strong> that includes the 60 square kilometres inside the perimeter of the M-30 highway as well as a few additional zones outside of it such as Sanchinarro, Las Tablas, Hortaleza, el Barrio de la Concepci\u00f3n, Quintana, Pueblo Nuevo and areas of Pe\u00f1agrande and Mirasierra.<\/p>\n

As explained by the Managing Director of ZITY Javier Mateos<\/strong>, it functions in a very simple way: “Our vehicles can be rented by the minute from a mobile app. You download the free app, register as a user and you can then rent any of our cars<\/em>“. The price is very competitive: 0,21 euros a minute.<\/strong><\/p>\n

Because the vehicle is 100% electric<\/strong>, users can park in all the blue and green regulated parking spaces in the city of Madrid and access residential priority areas without restriction. ZITY also has its own parking spaces and, thanks to its powerful detection system<\/strong>, offers the posibility of leaving the car in underground car parks.<\/p>\n <\/div>\n <\/section>\n

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\n We are moving towards an intermodal model that combines public transport and shared transport. Vehicles are no longer seen as a private asset to be bought but as a public service to be shared <\/blockquote>\n\n