{"id":101437,"date":"2021-02-22T10:07:33","date_gmt":"2021-02-22T09:07:33","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=101437"},"modified":"2024-12-13T21:40:01","modified_gmt":"2024-12-13T20:40:01","slug":"ferrovials-website-winner-of-the-pr-daily-content-marketing-awards","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-website-winner-of-the-pr-daily-content-marketing-awards\/","title":{"rendered":"Ferrovial&#8217;s Website, Winner of the PR Daily Content Marketing Awards"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial&#8217;s global website has been recognized as &#8216;best website&#8217; by the <a href=\"https:\/\/www.ragan.com\/awards\/content-marketing-awards\/2020\/winners\/\" target=\"_blank\" rel=\"dofollow noopener\">Ragan PR Daily Content Marketing Awards<\/a>. Each year, these prestigious, U.S.-based Communication and Public Relations awards choose the best campaigns and content creators from hundreds of companies and organizations at the international level.<\/p>\n<p>The page was awarded for its strategy of unifying all of the company&#8217;s sites globally and substantially increasing visits on the <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/new-website-improving-the-user-experience-and-modernizing-its-design\/\" target=\"_blank\" rel=\"dofollow noopener\">revamped global website<\/a>, which also features a <strong>modern<\/strong>, <strong>user-friendly<\/strong> design. The <strong>Ragan PR Awards<\/strong> also highlighted the site&#8217;s use of <em>storytelling<\/em> to encourage interaction and its <strong>SEO strategy<\/strong> dedicated to each of its main markets.<\/p>\n<p>These efforts resulted in an almost <strong>34% increase<\/strong> in visits to the site. Sessions in one of its main markets, the United States, <strong>grew by almost 113%<\/strong>. Organic visits rose by over<strong> 8% globally<\/strong>, with an organic increase of <strong>more than 40%<\/strong> in the United States.<\/p>\n<h2>More recognitions<\/h2>\n<p>The global page, which launched in 2020, has also been recognized by other prestigious international awards.<\/p>\n<ul>\n<li>Awarded as one of the <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-web-communications\/\" target=\"_blank\" rel=\"dofollow noopener\">top three of the 24 leading Spanish companies<\/a>\u202flisted on the stock market according to\u202f<strong>WebRanking<\/strong>.<\/li>\n<li>Honored in the &#8220;web &amp; microsite&#8221; category at the <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-website-wins-at-the-european-excellence-awards-and-agripina-awards\/\" target=\"_blank\" rel=\"dofollow noopener\">European Excellence Awards<\/a>.<\/li>\n<li>Received recognition at the DirCom 2020 awards as <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-global-website-recognized-at-the-dircom-2020-awards\/\" target=\"_blank\" rel=\"dofollow noopener\">&#8220;Best External Digital Format&#8221;<\/a>.<\/li>\n<li>Winner at the <a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-website-wins-at-the-european-excellence-awards-and-agripina-awards\/\" target=\"_blank\" rel=\"dofollow noopener\">Agripina communication awards<\/a>.<\/li>\n<li>Finalist in the <a href=\"https:\/\/www.contentmarketingawards.com\/2020-winners\/\" target=\"_blank\" rel=\"dofollow noopener\">&#8220;Best General Digital Design&#8221;<\/a> category at the Content Marketing Awards.<\/li>\n<li>Received honorable mention at the <strong>Platinum PR Awards<\/strong>.<\/li>\n<\/ul>\n<h2>Ragan PR Daily&#8217;s Awards<\/h2>\n<p>Each year, the awards recognize the work done by organizations, agencies, and companies in the Communication and Public Relations sphere. They seek out creative content and different and disruptive narratives and communication strategies that attract audiences and increase interactions.<\/p>\n<p>More information and the full list of winners can be found <a href=\"https:\/\/www.ragan.com\/awards\/content-marketing-awards\/2020\/winners\/\" target=\"_blank\" rel=\"dofollow noopener\">here<\/a>.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1009613,"featured_media":100123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,2620],"nivel-5":[1903],"nivel-1":[],"nivel-3":[1322],"nivel-4":[],"class_list":["post-101437","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-communication","nivel-5-ferrovial-en","nivel-3-united-states"],"acf":[],"yoast_head":"<title>Ferrovial&#039;s Website, Winner of the PR Daily Content Marketing Awards Ferrovial<\/title>\n<meta name=\"description\" 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