{"id":104839,"date":"2022-01-28T15:02:16","date_gmt":"2022-01-28T14:02:16","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&p=104839"},"modified":"2024-12-13T21:37:05","modified_gmt":"2024-12-13T20:37:05","slug":"ferrovial-new-blog","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/","title":{"rendered":"Ferrovial presents its new blog, with a more interactive design and new content formats"},"content":{"rendered":"
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The interactions, colors, and integration of the different content formats are the new platform\u2019s most notable features. The new site not only lets the user read articles but also watch videos, see photo galleries, and enjoy episodes of the<\/span> Sounds Like Infrastructure<\/span><\/i><\/a> and Sonidos de Infraestructuras<\/i><\/a> podcasts. <\/span>\u00a0<\/span><\/p>\n

It also highlights the authors more; in addition to external collaborators, this includes Ferrovial\u2019s employees. The various topics of the content published have been brought to the fore, as well. This move improves the content\u2019s usability and accessibility through the menu and search engine.<\/span>\u00a0<\/span><\/p>\n

The new space was designed specifically with mobile devices in mind since more than 60% of the Ferrovial Blog\u2019s users visit the site on their cellphones.\u00a0<\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/section>\n

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Content strategy based on brand journalism\u00a0<\/span><\/b>\u00a0<\/span><\/h1>\n

Since 2015, the Ferrovial Blog\u2019s content strategy has been based on brand journalism. This means that the company\u2019s stories and related topics are reported with a fresh perspective: they\u2019re narrated by those involved.<\/span>\u00a0<\/span><\/p>\n

In recent years, this strategy has been recognized by different international organizations: it was named Best Blog in PR Daily\u2019s Digital, PR, and Social Media Awards <\/span>at the PR Daily Awards or PR News Digital Awards<\/span>, as well as receiving Best Blog Article at the Content Marketing Awards for \u201c<\/span>How Would We Build the Death Star Today<\/span><\/a>?<\/span>\u201d<\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":104840,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2620,2251],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-104839","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-communication","nivel-2-corporate"],"acf":[],"yoast_head":"Ferrovial presents its new blog, with a more interactive design and new content formats Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrovial presents its new blog, with a more interactive design and new content formats Ferrovial\" \/>\n<meta property=\"og:description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrovial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ferrovial\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T20:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2022\/01\/nuevo-blog-ferrovial-portada-web-eng-febrero-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ferrovial\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/\",\"url\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/\",\"name\":\"Ferrovial presents its new blog, with a more interactive design and new content formats Ferrovial\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2022\/01\/15142407\/nuevo-blog-ferrovial-portada-web-eng-febrero-2022.png\",\"datePublished\":\"2022-01-28T14:02:16+00:00\",\"dateModified\":\"2024-12-13T20:37:05+00:00\",\"description\":\"Sala de prensa Ferrovial | \u00daltimas noticias\",\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-new-blog\/#primaryimage\",\"url\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2022\/01\/15142407\/nuevo-blog-ferrovial-portada-web-eng-febrero-2022.png\",\"contentUrl\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2022\/01\/15142407\/nuevo-blog-ferrovial-portada-web-eng-febrero-2022.png\",\"width\":1010,\"height\":556,\"caption\":\"Nuevo blog Ferrovial - 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