{"id":108810,"date":"2022-10-11T16:37:18","date_gmt":"2022-10-11T14:37:18","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=108810"},"modified":"2024-12-13T21:36:51","modified_gmt":"2024-12-13T20:36:51","slug":"ferrovial-wins-the-gold-at-the-2022-w3-awards-for-its-work-on-instagram-stories","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-wins-the-gold-at-the-2022-w3-awards-for-its-work-on-instagram-stories\/","title":{"rendered":"Ferrovial wins the gold at the 2022 w3 Awards for its work on Instagram Stories"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>The North American Academy of Interactive and Visual Arts (AIVA) has recognized the set of Instagram Stories called \u201c<a href=\"https:\/\/www.instagram.com\/ferrovial\/\" target=\"_blank\" rel=\"nofollow noopener\">The people who make the world move<\/a> in <a href=\"https:\/\/www.w3award.com\/winners\/list\/view\/?event=1054&amp;award=1&amp;_p=3\" target=\"_blank\" rel=\"nofollow noopener\">the 17th edition of the w3 Awards<\/a>. The academy awarded it a gold medal in the category for \u201cBest Use of Stories\u201c and silver in the category for \u201dSocial content and marketing &#8211; Corporate Communications.\u201d<\/p>\n<p><strong>About \u201cThe people who make the world move\u201d Stories on Instagram<\/strong><\/p>\n<p>Every month, Ferrovial has invited partners from all over the world to explain infrastructure projects on-site through the Instagram \u201cStories\u201d format &#8211; short videos that play one after another, which is ideal for storytelling. This way, Instagram users have learned about the Ditecpesa laboratory and how asphalt is manufactured to build roads and how the Australian highway of Toowoomba is being built; they also experienced the inauguration of the Northern Line Extension in London, just to name a few examples. All this is done from the point of view of different team members at the company.<\/p>\n<p>This use of social media is called a \u201ctakeover.\u201d It entails someone outside the digital communications team taking over the company\u2019s account for a specific period of time. This means there\u2019s a shake-up in the usual content for this social media profile.<\/p>\n<p><strong>About the Academy of Interactive and Visual Arts w3 Awards<\/strong><\/p>\n<p>The w3 Awards reward the most outstanding websites, marketing, videos, mobile devices, social media, and podcasts created by some of the best digital content creators in the sector, with more than 3,000 annual nominations from around the world.<\/p>\n<p>These awards are held by the Academy of Interactive and Visual Arts. They highlight creative excellence on the web and recognize the creative and marketing professionals who are behind companies\u2019 digital marketing and communications projects.<\/p>\n<p>To carry this strategy out, Ferrovial has invited partners from all over the world to share their stories through the Instagram \u201cStories\u201d format \u2013 short videos that play one after another, which is ideal for storytelling. This way, Instagram users have learned about the Ditecpesa laboratory and how asphalt is manufactured to build roads and how the Australian highway of Toowoomba is being built; they also experienced the inauguration of the Northern Line Extension in London, just to name a few examples. All this is done from the point of view of different team members at the company.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":108808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,2620,1905,1181,1207,1941],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-108810","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-communication","nivel-2-human-resources","nivel-2-people-and-team","nivel-2-talent","nivel-2-work-and-team"],"acf":[],"yoast_head":"<title>Ferrovial wins the gold at the 2022 w3 Awards for its work on Instagram Stories Ferrovial<\/title>\n<meta name=\"description\" content=\"The North American Academy of Interactive and Visual Arts (AIVA) has recognized the set of Instagram Stories from Ferrovial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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