{"id":17010,"date":"2018-09-07T10:19:54","date_gmt":"2018-09-07T08:19:54","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&p=17010"},"modified":"2024-10-22T19:50:05","modified_gmt":"2024-10-22T17:50:05","slug":"zity-vickys-dream","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/zity-vickys-dream\/","title":{"rendered":"ZITY launches campaign in conjunction with ‘Vicky\u2019s Dream’ in effort to raise funds to combat childhood cancer"},"content":{"rendered":"
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During the month of September the ZITY fleet will join the non-profit association El Sue\u00f1o de Vicky in an effort to raise awareness regarding the importance of research into childhood cancer.<\/p>\n

ZITY joins the fight against childhood cancer during the month of September, the international month of awareness-raising regarding the disease. From today until the end of the month the 500 cars belonging to the car sharing company will sport the colours of the non-profit association \u201cEl Sue\u00f1o de Vicky\u201d to signal the beginning of a campaign designed to raise funds for research into childhood cancer.<\/p>\n

With more than 6 million kilometres already clocked up in rentals, ZITY is encouraging users to make a stop along their way in order to aid a worthy cause. So every time a ZITYzen activates the Stand By rate in their vehicle, they will be contributing to hours of research into childhood cancer. The company also aims to help raise awareness among its users by including informative leaflets in its vehicles in an effort to explain the reality of a disease that is the principal cause of death in children between the ages of 2 and 16. The initiative will also be promoted in the company\u2019s Facebook<\/a>, Twitter<\/a> and Instagram<\/a> accounts (hashtag #ZITYSue\u00f1aConVicky) via specific actions designed to encourage users to collaborate and, as far as possible, make Vicky\u2019s dream come true by conquering childhood cancer.<\/p>\n <\/div>\n <\/section>\n

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\n ZITY is part of the society we live in, and we are very sensitive to the concerns of the general public. However, the pace of day-to-day living often sweeps us along and prevents us from focussing on what is really important. For this reason we are very pleased to be in a position to launch this solidarity initiative, and we encourage all ZITYzens to take an active part so that all of us can help make Vicky\u2019s Dream come true by aiding research into childhood cancer. <\/blockquote>\n\n