{"id":43141,"date":"2018-12-13T12:32:23","date_gmt":"2018-12-13T11:32:23","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=43141"},"modified":"2022-12-21T09:09:19","modified_gmt":"2022-12-21T08:09:19","slug":"cotecs-imperdible-3","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/cotecs-imperdible-3\/","title":{"rendered":"Ferrovial at CoTec&#8217;s #Imperdible 3 on Innovation in Cities"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>The third chapter of #Imperdible took place last Friday and Saturday, November 23 and 24, in Madrid&#8217;s Plaza Col\u00f3n to promote the <strong>CoTEC <\/strong>foundation, of which Ferrovial is a part. This year focused on the city and citizens as a focus for innovation, showing <strong>solutions <\/strong>from various perspectives in order to face cities\u2019 current challenges and contribute to improving life in them.<\/p>\n<p><strong>Manuela Carmena<\/strong>, Mayor of Madrid, along with the Mayor of M\u00e1laga, Francisco de la Torre, and Cristina Garmendia, president of CoTEC, kicked off this year\u2019s events in a session where Ferrovial&#8217;s Director of Innovation and Digital Strategy, Rafael Fern\u00e1ndez, also participated.<\/p>\n        <\/div>\n    <\/section>\n    <section class=\"image-section \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n        <figure class=\"image-section__figure\">\n            <img decoding=\"async\" src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/12\/15152529\/imperdible-manuela.jpg\" title=\"Manuela Carmena inauguration GoTec\" alt=\"Manuela Carmena inauguration GoTec\" class=\"image-section__image\">\n                    <\/figure>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>The way in which we describe and understand cities is undergoing a radical transformation, as are the tools that we use to design them.\u00a0 Rafael Fern\u00e1ndez, along with heads of other businesses like <a href=\"https:\/\/www.sas.com\/en_us\/home.html\" target=\"_blank\" rel=\"nofollow noopener\">SAS<\/a>, <a href=\"https:\/\/www.tecnalia.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">Tecnalia<\/a>,\u00a0<a href=\"http:\/\/www.grupothyssenkrupp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Thyssenkrupp<\/a> and <a href=\"https:\/\/www.ey.com\/en_gl\" target=\"_blank\" rel=\"nofollow noopener\">EY<\/a> participated in the round table for Connected Cities, discussing the confluence of the <strong>digital transformation <\/strong>and the <strong>acceleration <\/strong>of <strong>urbanization <\/strong>worldwide as creators of collaborative, hyperconnected cities that are going to transform the way we manage, relate to, and live in them. He also gave examples of projects that Ferrovial is carrying out for the city of the future, where it is expected that there will be 43 million connected mega cities and that more than 80% of the population in them by the year 2100.<\/p>\n<p>At the round table, we could hear data related to the challenges for urban mobility and its diagnosis, where we found out that the population will be 30% older by the year 2050, and that there will be many difficulties in terms of people&#8217;s mobility. The challenge, though, will be that of logistics mobility, where the complete cycle of transportation would have to be settled and three-dimensional infrastructure would have to be considered. Big Data was also discussed as something that we are prioritizing, but the important question is actually what we will do with the data. On the other hand, the conclusion was that change entails public and private collaboration with socioeconomic impact and talent management. Therefore, collaboration between public academies, companies, and administration will be essential, as well as drafting impactful policies where data usage is important to changing the culture of city management.<\/p>\n        <\/div>\n    <\/section>\n    <section class=\"photo-gallery \" id=\"\" name = \"\">\n        <div class=\"container container--narrow container--p-10\">\n            <div class=\"photo-gallery__carousel\">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/12\/15152530\/imperdible-legos.jpg\"\n                        alt=\"CoTec's #Imperdible 3 lego\"\n                        class=\"photo-gallery__image\"\n                        data-title=\"CoTec's #Imperdible 3  lego\" \/>\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/12\/15152530\/imperdible-kids.jpg\"\n                        alt=\"CoTec's #Imperdible 3 event\"\n                        class=\"photo-gallery__image\"\n                        data-title=\"CoTec's #Imperdible 3 event\" \/>\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/12\/15152527\/imperdible-rafa.jpg\"\n                        alt=\"Rafael Fern\u00e1ndez Connected Cities table\"\n                        class=\"photo-gallery__image\"\n                        data-title=\"Rafael Fern\u00e1ndez Connected Cities table\" \/>\n                            <\/div>\n            <div class=\"photo-gallery__description-container\">\n                <div class=\"photo-gallery__info\">\n                    <span class=\"photo-gallery__caption\">PHOTO GALLERY<\/span>\n                    <p class=\"photo-gallery__title\">CoTec&#8217;s #Imperdible 3<\/p>\n                <\/div>\n                <span class=\"icon-gallery-white photo-gallery__icon\"><\/span>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>In addition to the talks, during the event citizens could see and experience solutions that are being carried out in all fields for the future of cities.<\/p>\n<p>Ferrovial is part of the Board of Trustees for CoTEC; a foundation that created S.M. el Rey Juan Carlos I in order to promote innovation as a motor for social and economic development in Spain. Over the last 2 years, CoTEC, along with Spanish businesses and administration, has been holding an annual event in Madrid called Imperdible, which is open to the general public to show all citizens what businesses are working on as they look towards the future. This year, the focus was on Cities.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Rafael Fern\u00e1ndez, director of Innovation, participated in a round table on Connected Cities, alongside other business leaders, in the new edition of the CoTEC\u2019s \u201cImperdible\u201d.<\/p>\n","protected":false},"author":1005273,"featured_media":43118,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1166],"nivel-5":[],"nivel-1":[],"nivel-3":[1321],"nivel-4":[1810],"class_list":["post-43141","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-mobility","nivel-3-spain","nivel-4-madrid-en"],"acf":[],"yoast_head":"<title>Ferrovial at CoTec&#039;s #Imperdible 3 on Innovation in Cities<\/title>\n<meta name=\"description\" content=\"Rafael Fern\u00e1ndez, director of Innovation, participated in a round table on Connected Cities, in the new edition of the CoTEC\u2019s \u201cImperdible\u201d.\" 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