{"id":5698,"date":"2015-06-29T00:00:00","date_gmt":"2015-06-29T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/organisations-and-consumers-set-their-sights-on-csr\/"},"modified":"2022-12-21T10:09:51","modified_gmt":"2022-12-21T09:09:51","slug":"organisations-and-consumers-set-their-sights-on-csr","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/organisations-and-consumers-set-their-sights-on-csr\/","title":{"rendered":"Organisations and consumers set their sights on CSR"},"content":{"rendered":"
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This year once again saw the holding of the Forum Specialising in CSR, organised by the newspaper Expansi\u00f3n, and which in its sixth year saw the participation of Abengoa, Abertis, Correos, Ecoembes, Ferrovial, Makro and Unilever. These companies confirmed that CSR is not a mere fad to create brand image, but a necessary exercise for building sustainable policies.
\nAs the newspaper Expansi\u00f3n explained, for the first time since 2008 the number of consumers who include environmental and ethical criteria when deciding which products to buy, and from which companies, has grown 36.2%. Germ\u00e1n Granda, the Chairman of For\u00e9tica (an association of CSR companies and professionals), who presided over the event, explained to the newspaper: \u201cCSR is evolving, having come through one of the hardest economic crises we have experienced, and it is awakening a more aware and responsible consumer.\u201d The representative from the Ministry of Employment and Social Security pointed out that \u201cif these values had been internalised prior to the crisis or during the crisis itself, it is highly probable that its virulence would have been palliated in certain areas.\u201d
\nFurthermore, Cristina Moral, Ferrovial\u2019s CSR manager, explained at the event that: \u201cWe are living in a society that is increasingly connected, and which demands immediacy, and where there is an increased sensitivity regarding aspects of extra-financial information.\u201d Making clear the importance of going further, explaining corporate strategy, the business model and companies creating value in an integrated manner.
\nCSR policies do not just improve brand image and generate trust among target and potential investors, they also act as a tool for internal progress. And they are an increasingly key decision-affecting factor for consumers who claim, when faced with two similar products, that they will purchase the more responsible one, even if it costs more.
\nFind out more about CSR projects at Ferrovial through our Youtube profile<\/a>.<\/p>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3456,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1106,1197,1486],"nivel-5":[1903],"nivel-1":[],"nivel-3":[1321],"nivel-4":[],"class_list":["post-5698","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-company-culture","nivel-2-corporate-social-responsibility","nivel-2-sustainability","nivel-5-ferrovial-en","nivel-3-spain"],"acf":[],"yoast_head":"Organisations and consumers set their sights on CSR Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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