{"id":5879,"date":"2016-01-27T00:00:00","date_gmt":"2016-01-27T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/companies-look-for-ways-to-leverage-the-talent-of-different-generations-millennials-generation-x-baby-boomers-and-traditionalists\/"},"modified":"2022-12-21T10:04:54","modified_gmt":"2022-12-21T09:04:54","slug":"companies-look-for-ways-to-leverage-the-talent-of-different-generations-millennials-generation-x-baby-boomers-and-traditionalists","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/companies-look-for-ways-to-leverage-the-talent-of-different-generations-millennials-generation-x-baby-boomers-and-traditionalists\/","title":{"rendered":"Companies look for ways to leverage the talent of different generations: Millennials, Generation X, Baby Boomers and Traditionalists"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial, together with the Comillas Pontifical University and other leading companies, is a member of the <a title=\"Generacciona website\" href=\"http:\/\/www.generacciona.org\/observatorio\/\" target=\"_blank\" rel=\"nofollow\">Generation and Talent Observatory<\/a> created by Generacciona to identify and build on the values and characteristics that each of the different generations (Generation Y \u2013 or <a title=\"Millennials Wikipedia\" href=\"https:\/\/en.wikipedia.org\/wiki\/Millennials\" target=\"_blank\" rel=\"nofollow\">Millennials<\/a>, as they are better known \u2013, <a title=\"Generation X, Wikipedia\" href=\"https:\/\/en.wikipedia.org\/wiki\/Generation_X\" target=\"_blank\" rel=\"nofollow\">Generation X<\/a>, <a title=\"Baby Boomers, Wikipedia\" href=\"https:\/\/en.wikipedia.org\/wiki\/Baby_boomers\" target=\"_blank\" rel=\"nofollow\">Baby Boomers<\/a> and <a title=\"Traditionalists definition\" href=\"http:\/\/www.valueoptions.com\/spotlight_YIW\/traditional.htm\" target=\"_blank\" rel=\"nofollow\">Traditionalists<\/a>) has to offer. The key objective of the Observatory is to compile a study on how to leverage talent, improve the management of generational diversity within organisations, and identify indicators for drawing conclusions and forecasts in terms of profitability and competitiveness. This would enable the design of a unique value-added package for each generation, thus fostering employee attraction, retention, motivation and engagement.<\/p>\n<p>A group of employees from member companies of the Observatory, together with representatives of 25 companies of the likes of <a title=\"BBVA website\" href=\"https:\/\/www.bbva.es\/eng\/particulares\/index.jsp\" target=\"_blank\" rel=\"nofollow\">BBVA<\/a>, <a title=\"ENGAS website\" href=\"http:\/\/www.enagas.es\/portal\/site\/enagas\" target=\"_blank\" rel=\"nofollow\">ENAGAS<\/a>, <a title=\"Gas Natural Fenosa website\" href=\"http:\/\/www.gasnaturalfenosa.com\/en\/activities\/global+presence\/1285338592646\/spain.html\" target=\"_blank\" rel=\"nofollow\">Gas Natural Fenosa<\/a>, <a title=\"MAPFRE website\" href=\"https:\/\/www.mapfre.com\/corporate\/about-mapfre\/who-we-are\/\" target=\"_blank\" rel=\"nofollow\">MAPFRE<\/a>, <a title=\"Novartis website\" href=\"https:\/\/www.novartis.com\/\" target=\"_blank\" rel=\"nofollow\">Novartis<\/a>, <a title=\"Orange website\" href=\"http:\/\/en.orange.es\/\" target=\"_blank\" rel=\"nofollow\">Orange<\/a>, <a title=\"Repsol website\" href=\"http:\/\/www.repsol.com\/es_en\/\" target=\"_blank\" rel=\"nofollow\">Repsol<\/a> and <a title=\"Santander website\" href=\"http:\/\/www.santander.com\/csgs\/Satellite\/CFWCSancomQP01\/es_ES\/Corporativo.html?leng=en_GB\" target=\"_blank\" rel=\"nofollow\">Santander<\/a>, were invited to participate in a series of workshops. Throughout the various sessions, they looked at the values, priorities, motivations and contributions that employers should consider for developing the skills, knowledge and talent of a particular age group in order to achieve optimal performance of the relevant generation in the workplace.<\/p>\n<p>This was part of the second forum held on Tuesday, 26 January and hosted by <a title=\"Ferrovial website, SUMMA University\" href=\"https:\/\/www.ferrovial.com\/en-us\/careers\/why-ferrovial\/\" target=\"_blank\" rel=\"dofollow\">Ferrovial\u2019s Corporate University SUMMA<\/a>, where employees born between 1968 and 1983 (Generation X) held focus group discussions regarding their generation\u2019s values, development, knowledge and skills.<\/p>\n<h2>MANAGING DIVERSITY IN FERROVIAL<\/h2>\n<p>Managing diversity is a basic pillar of Ferrovial\u2019s strategy for people management. As Silvia L\u00e1zaro, Internal Communications, Engagement &amp; Diversity Director, points out: \u201cIf we are to anticipate the changing needs of our internal clients, the rapid pace of technological innovation and the transformation of the demands of our interest groups, managing diversity is not merely an option, it is a business imperative\u201d.<\/p>\n<p>Ferrovial\u2019s workforce currently embraces four different generations, each of them with very different ways of working, ways of thinking, needs and expectations. Proper management of generational diversity can provide benefits for both employees and organisations, in the form of synergies, innovative solutions, increased engagement, cultural enrichment, etc.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5880,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1106,1905,1181,1207],"nivel-5":[],"nivel-1":[],"nivel-3":[1321],"nivel-4":[1810],"class_list":["post-5879","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-company-culture","nivel-2-human-resources","nivel-2-people-and-team","nivel-2-talent","nivel-3-spain","nivel-4-madrid-en"],"acf":[],"yoast_head":"<title>Companies look for ways to leverage the talent of different generations: Millennials, Generation X, Baby Boomers and Traditionalists Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta 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