{"id":6031,"date":"2016-06-15T00:00:00","date_gmt":"2016-06-15T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/ferrovials-content-marketing-strategy-brand-journalism-and-instagram-profile-recognised-in-pr-daily-awards\/"},"modified":"2024-12-13T21:49:51","modified_gmt":"2024-12-13T20:49:51","slug":"ferrovials-content-marketing-strategy-brand-journalism-and-instagram-profile-recognised-in-pr-daily-awards","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-content-marketing-strategy-brand-journalism-and-instagram-profile-recognised-in-pr-daily-awards\/","title":{"rendered":"Ferrovial&#8217;s Content Marketing strategy Brand Journalism and Instagram profile recognised in PR Daily Awards"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial has received two honourable mentions in the Content Marketing and Instagram categories respectively at the <a title=\"PR Daily website\" href=\"http:\/\/www.prdaily.com\/\" target=\"_blank\" rel=\"dofollow noopener\">PR Daily<\/a>\u00a0Digital PR and Social Media Awards 2016 from\u00a0the leading US website that specialises in communications and marketing.<\/p>\n<p>Along with global giants<a title=\"Coca-Cola website\" href=\"http:\/\/www.coca-cola.com\/\" target=\"_blank\" rel=\"dofollow noopener\"> Coca-Cola<\/a> and <a title=\"Mastercard website\" href=\"http:\/\/www.mastercard.com\/global\" target=\"_blank\" rel=\"dofollow noopener\">Mastercard<\/a> Ferrovial received an honourable mention in the Content Marketing\/Brand Journalism Category for the ongoing Brand Journalism strategy that the company is running. An important part of the Brand Journalism strategy involved the relaunch of the corporate which now boasts important external contributors as well as posts from internal experts. The new <a title=\"Ferrovial Blog\" href=\"https:\/\/blog.ferrovial.com\/en\" target=\"_blank\" rel=\"dofollow noopener\">Ferrovial Blog<\/a> tells Ferrovial\u2019s stories through both employees eyes and through an outside perspective, using a fresh, personal style that engages readers.<\/p>\n<p>Ferrovial also received an honourable mention in the Instagram category along with <a title=\"Sequoia &amp; Kings Canyon website\" href=\"https:\/\/www.nps.gov\/seki\/espanol\/index.htm\" target=\"_blank\" rel=\"dofollow noopener\">Sequoia &amp; Kings Canyon<\/a>. This mention recognises <a title=\"Ferrovial Instagram\" href=\"https:\/\/www.instagram.com\/ferrovial\/?hl=es\" target=\"_blank\" rel=\"dofollow noopener\">Ferrovial\u2019s Instagram channel<\/a> for the highly successful #UrbanPeek campaign that was ran last year in collaboration with Igers Spain, a group of influencers on Instagram.<\/p>\n<p>The PR Daily site comes from <a title=\"Ragan website\" href=\"http:\/\/www.ragan.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Lawrence Ragan Communications<\/a>, Inc., a leading publisher of corporate communications, public relations, and leadership development newsletters for more than three decades. PR Daily has a large community with over 97k followers on Twitter and over 93k on Facebook.<\/p>\n<p>The two honourable mentions follow Ferrovial\u2019s <a title=\"Ferrovial News - Ferrovial wins Internet Day prize for Instagram profile\" href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-receives-internet-day-2016-award-for-instagram-profile\/\" target=\"_blank\" rel=\"dofollow noopener\">D\u00eda de Internet Prize (Internet Day) for the company\u2019s Instagram profile.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,2620,1905,1152,1181,1207],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-6031","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-communication","nivel-2-human-resources","nivel-2-innovation","nivel-2-people-and-team","nivel-2-talent"],"acf":[],"yoast_head":"<title>Ferrovial&#039;s Content Marketing strategy Brand Journalism and Instagram profile recognised in PR Daily Awards Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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