{"id":6259,"date":"2016-12-02T00:00:00","date_gmt":"2016-12-02T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/ferrovial-wins-a-content-marketing-award-for-the-best-blog-article\/"},"modified":"2024-12-13T21:45:56","modified_gmt":"2024-12-13T20:45:56","slug":"ferrovial-wins-a-content-marketing-award-for-the-best-blog-article","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovial-wins-a-content-marketing-award-for-the-best-blog-article\/","title":{"rendered":"Ferrovial wins a Content Marketing Award for the Best Blog Article"},"content":{"rendered":"
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Ferrovial has been awarded a Content Marketing Award (CMA) in the \u00a0\u201cBest Blog Post\u201d <\/strong>category for the post entitled \u201c<\/strong>Engineering fiction \u2013 How would you build the Death Star?\u201d<\/strong><\/a> written by Cristina Garcia Ochoa,<\/strong><\/a> Project Manager at the Centre for the Innovation of Smart Infrastructures at Ferrovial.<\/p>\n

The Content Marketing Institute<\/a> is the leading global content marketing education and training institution, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. Every year they produce the Content Marketing Awards<\/a>, which has grown to become the world\u00b4s largest content marketing awards program. This year\u2019s Content Marketing Awards consisted of 76 categories <\/strong>which covered all aspects of content marketing, from strategy to distribution, from design to editorial. A panel of high-profile judges chose their top contenders in content marketing excellence from more than 1,300 entries.<\/strong><\/p>\n

The blog entry was published on the same date as the premiere of the 7th<\/sup> Star Wars film, \u201cStar Wars: The Force Awakens\u201d.<\/a><\/strong> The post explores the characteristics of the Space Station from the film that kicked off the whole saga back in 1977 (Star Wars \u2013 A New Hope).<\/a> It has been one of the company\u00b4s most successful posts to date, with numerous shares on social media and mentions in some of Spain\u2019s biggest media<\/p>\n

About Ferrovial\u2019s Brand Journalism strategy<\/strong><\/h2>\n

In 2015 Ferrovial launched a new strategy entitled \u201cBrand Journalism\u201d.<\/strong> Employing this more personal and innovative approach has allowed tell Ferrovial\u00b4s story through both its employees’ eyes and through an outside perspective using a fresh, personal style and third party authors. The blog content is available directly through Ferrovial app<\/strong><\/a> and consists of shareable high quality visual content such as cinemographs and GIFs, a more friendly tone and more everyday language.<\/p>\n

You can see a full list of the CMA 2016 winners and finalists<\/a> in all 76 categories on the Content Marketing Awards website.<\/p>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":6260,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2620,1905,1149,1152,1154,1181],"nivel-5":[],"nivel-1":[],"nivel-3":[1321],"nivel-4":[],"class_list":["post-6259","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-communication","nivel-2-human-resources","nivel-2-infrastructures","nivel-2-innovation","nivel-2-internet-en","nivel-2-people-and-team","nivel-3-spain"],"acf":[],"yoast_head":"Ferrovial wins a Content Marketing Award for the Best Blog Article Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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