{"id":6626,"date":"2017-06-01T00:00:00","date_gmt":"2017-06-01T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/instagram-action-urbanpeek-wins-best-digital-campaign-at-the-european-digital-mindset-awards\/"},"modified":"2024-12-12T22:30:11","modified_gmt":"2024-12-12T21:30:11","slug":"instagram-action-urbanpeek-wins-best-digital-campaign-at-the-european-digital-mindset-awards","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/instagram-action-urbanpeek-wins-best-digital-campaign-at-the-european-digital-mindset-awards\/","title":{"rendered":"Ferrovial’s #UrbanPeek wins Best Digital Campaign at the European Digital Mindset Awards"},"content":{"rendered":"
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Ferrovial has been given prize for\u00a0“Best Digital Campaign” in the European Digital Mindset 2017<\/em> awards <\/a>for its #UrbanPeek<\/a>\u00a0campaign on\u00a0Instagram<\/a>.<\/p>\n

The winners were announced during the ceremony at the gala held on May 24 at Florida Retiro in Madrid. Astrit Fern\u00e1ndez, the company’s Head of Digital Communications, accepted the prize. The finalists in this category were McCann<\/a>, for their campaign created for J\u00e4ggermeister<\/a>, and Damm <\/a>for their 2016 transmedia campaign for the short film “The Little Things”<\/a>.<\/p>\n

The European Digital Mindset<\/em> awards are organized by the Digital Business World (DES Madrid)<\/a> congress, held in Madrid from 23-25 May, whose goal is to showcase the latest developments in the area of \u200b\u200bdigital transformation.<\/p>\n

About Ferrovial’s #UrbanPeek Instagram campaign<\/strong><\/h2>\n

Ferrovial aim on Instagram is to share an internal perspective of its operations and services. With the goal of reaching a greater audience and working on the brand’s reputation, Ferrovial developed the #UrbanPeek campaign to show the innovative side of the company in the infrastructure sector, focusing on new trends.<\/p>\n

This is why, along with the Instagram community (@IgersSpain) and Ferrovial (@ferrovial<\/a>), \u00a0everyone who is appasionate about\u00a0Street Photo<\/em> was encouraged to upload photographs of urban infrastructure, cities, architecture, and transport to the social network, using the Hashtag #URBANPEEK as a sort of competition.\u00a0 The campaign name is owed to a combination of the words “Urban”, which describes the company’s innovative work on infrastructures, and “Peek” from the expression Sneak Peek<\/em>.<\/p>\n

In November 2017, more than seven thousand urban<\/strong> photographs<\/strong> were tagged and thus participated in the contest. In response to the wide acceptance by the community, 50 finalist snapshots<\/strong> were chosen for an exhibition in the El Paracaidista’s <\/em>\u00a0concept store <\/a>. A jury made up of Instagrammers, the winner of the first edition ( @StopTheRoc<\/a> ), and Ferrovial selected\u00a0the winner from\u00a0among <\/a>the 49 finalists.<\/a>\u00a0Rub\u00e9n Rodr\u00edguez Montero, alias @rrmontero<\/a>, won the competition with his photograph reflecting a day in the American city of Chicago after the rain<\/a>.<\/p>\n

Federico Fl\u00f3rez, CIIO of Ferrovial, was recognized as Best Digital Leader<\/a>\u00a0in the 2016 edition of the awards.<\/p>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":4262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,1134,1905,1154,1181,1207],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-6626","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-events","nivel-2-human-resources","nivel-2-internet-en","nivel-2-people-and-team","nivel-2-talent"],"acf":[],"yoast_head":"Ferrovial's #UrbanPeek wins Best Digital Campaign at the European Digital Mindset Awards Ferrovial<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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