{"id":85943,"date":"2019-04-10T09:14:21","date_gmt":"2019-04-10T07:14:21","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=85943"},"modified":"2024-12-13T21:40:26","modified_gmt":"2024-12-13T20:40:26","slug":"el-salado-two-awards-dircom","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/","title":{"rendered":"The &#8220;El Salado, Peace through Water&#8221; Campaign Receives Two Awards at the Ram\u00f3n del Corral Dircom Awards"},"content":{"rendered":"    <section class=\"image-section \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n        <figure class=\"image-section__figure\">\n            <img decoding=\"async\" src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/04\/15152138\/premios-dircon-ferrovial.jpg\" title=\"awards dircon ferrovial\" alt=\"awards dircon ferrovial\" class=\"image-section__image\">\n                    <\/figure>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>In all, <strong>more than 130 projects<\/strong> were presented across <strong>23 categories<\/strong>, which include everything from campaigns or events (external as well as internal), to publications, actions, or digital platforms &#8211; even an extraordinary category that recognizes the best global corporate communication strategy.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EjEfz2LwpBg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>About the &#8220;El Salado, water for peace&#8221; campaign <\/strong><\/h2>\n<p>On February 18, 2000, in the town of <a href=\"https:\/\/www.ferrovial.com\/en\/projects\/drinking-water-for-a-decent-life-in-the-population-centre-of-el-salado-bolivar\/\" target=\"_blank\" rel=\"noopener\">El Salado<\/a>, one of the cruelest conflicts in Colombia took place. All the town\u2019s residents abandoned the place, and after two years of exodus, 200 families decided to come back and reclaim their land. Ferrovial, working within the CSR program <a href=\"https:\/\/www.ferrovial.com\/en\/our-commitment\/corporate-responsibility\/social-action\/social-infrastructure\/\" target=\"_blank\" rel=\"noopener\">Infraestructuras Sociales<\/a>, along with NGOs <a href=\"https:\/\/ayudaenaccion.org\/ong\/\" target=\"_blank\" rel=\"noopener\">Ayuda en Acci\u00f3n<\/a> and the Semana Foundation,\u00a0 worked on restoring and expanding the aqueduct system, as well as creating an organizational structure, the Junta del Agua, for maintenance and development.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lUFm3h_Qk5Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The company wanted to pay its respects to the Saladino community with the \u201c<a href=\"https:\/\/www.aguaparalapaz.com\/en\/\" target=\"_blank\" rel=\"noopener\">El Salado, peace through water<\/a>\u201d campaign, explaining the true story without trivializing it and leaving a legacy for future generations. With this goal in mind, they got the help of Colombian comic artists <a href=\"http:\/\/sharpball.co\/\" target=\"_blank\" rel=\"noopener\">Sharpball<\/a> to tell the story of El Salado in a <strong>graphic novel,<\/strong> with touches of magical realism. This story came into the digital world through a website where they wanted to interweave the comic book with real testimonies. To do so, they designed an unconventional webpage where the brilliant illustrations would stand out, and where the menu would invite visitors to travel through history by using additional resources like graphics, text, photos, and testimonial videos.<\/p>\n<p>Since the campaign and novel were launched, the project has been a huge success in terms of downloads as well as shares on social media, but perhaps one of the most exciting results was feedback from the El Salado community confirming that they were very satisfied about having participated in this project, since it was an ideal way to show younger generations what had happened so that they will never forget.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KrGP8FWft_s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":81694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,2620,1197,1069,1187,1193],"nivel-5":[],"nivel-1":[],"nivel-3":[1320,1321],"nivel-4":[],"class_list":["post-85943","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-communication","nivel-2-corporate-social-responsibility","nivel-2-social-action","nivel-2-social-programmes","nivel-2-social-projects","nivel-3-colombia-en","nivel-3-spain"],"acf":[],"yoast_head":"<title>&quot;El Salado, Water for Peace&quot; Campaign Receives Two Awards<\/title>\n<meta name=\"description\" content=\"Ferrovial&#039;s communication campaign &quot;El Salado, water for peace&quot; receives two awards at the Ram\u00f3n del Corral Dircom Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;El Salado, Water for Peace&quot; Campaign Receives Two Awards\" \/>\n<meta property=\"og:description\" content=\"Ferrovial&#039;s communication campaign &quot;El Salado, water for peace&quot; receives two awards at the Ram\u00f3n del Corral Dircom Awards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrovial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ferrovial\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T20:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2019\/04\/premios-dircon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"912\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ferrovial\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/\",\"url\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/\",\"name\":\"\\\"El Salado, Water for Peace\\\" Campaign Receives Two Awards\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/04\/15152137\/premios-dircon.jpg\",\"datePublished\":\"2019-04-10T07:14:21+00:00\",\"dateModified\":\"2024-12-13T20:40:26+00:00\",\"description\":\"Ferrovial's communication campaign \\\"El Salado, water for peace\\\" receives two awards at the Ram\u00f3n del Corral Dircom Awards.\",\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/#primaryimage\",\"url\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/04\/15152137\/premios-dircon.jpg\",\"contentUrl\":\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/04\/15152137\/premios-dircon.jpg\",\"width\":1300,\"height\":912,\"caption\":\"\u201cEl Salado, Peace through water\\\" dircom awards\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.ferrovial.com\/en\/news\/el-salado-two-awards-dircom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/newsroom.ferrovial.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The &#8220;El Salado, Peace through Water&#8221; 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