{"id":95843,"date":"2020-05-20T12:17:03","date_gmt":"2020-05-20T10:17:03","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=95843"},"modified":"2022-12-21T08:53:14","modified_gmt":"2022-12-21T07:53:14","slug":"ferrovials-global-website-recognized-at-the-dircom-2020-awards","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/ferrovials-global-website-recognized-at-the-dircom-2020-awards\/","title":{"rendered":"Ferrovial&#8217;s Global Website Recognized as &#8216;Best External Digital Support&#8217; at the Dircom 2020 Awards"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p><span data-contrast=\"auto\">Ferrovial&#8217;s<\/span><span data-contrast=\"auto\">\u00a0global website is recognized as the <strong>Best External Digital Support<\/strong> at the 3rd annual celebration of these awards for managing to unify\u00a0<\/span><span data-contrast=\"auto\">Ferrovial&#8217;s<\/span><span data-contrast=\"auto\">\u00a014 brands under one\u00a0<\/span><span data-contrast=\"auto\">look and feel<\/span><span data-contrast=\"auto\">. I<\/span><span data-contrast=\"auto\">t\u00a0<\/span><span data-contrast=\"auto\">also\u00a0<\/span><span data-contrast=\"auto\">unites and strengthens the company&#8217;s discourse while simultaneously reinforcing the local positioning of its different markets (the US, Canada, the United Kingdom, Spain, Poland, and\u00a0<\/span><span data-contrast=\"auto\">Latam<\/span><span data-contrast=\"auto\">).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During 2019, the company worked on designing and renovating its website by developing a\u00a0<\/span><a href=\"https:\/\/newsroom.ferrovial.com\/en\/news\/new-website-improving-the-user-experience-and-modernizing-its-design\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">platform that improves the user experience, updates the design, and allows navigation on all types of devices<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The great challenge that the company faced was <strong>unifying the contents of the different countries<\/strong>. This way, though the content is crosscutting and integrated, the new website has high local content and a <strong>customized version for each of its\u00a0<\/strong><\/span><strong>six<\/strong><span data-contrast=\"auto\"><strong>\u00a0main markets<\/strong>:\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0United States, Canada, the United Kingdom, Spain, Poland, and Latin America.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Dircom<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Dircom<\/strong><span data-contrast=\"auto\">\u00a0is the Spanish professional association that brings together <strong>directors of communication<\/strong> at companies, institutions, and consultancies throughout Spain.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Founded in 1992, its vision is valuing the role of communication and the director of communication at organizations in such a way that this skill and those directors are considered to be strategic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Currently, it has more than 1,000 members and\u00a0<\/span><span data-contrast=\"auto\">eight<\/span><span data-contrast=\"auto\">\u00a0branches in Aragon, the Canary Islands,\u00a0<\/span><span data-contrast=\"auto\">Castilla<\/span><span data-contrast=\"auto\">\u00a0y Le\u00f3n, Catalonia, Galicia, the Valencian Community and the Region of Murcia, the Northern\u00a0<\/span><span data-contrast=\"auto\">Z<\/span><span data-contrast=\"auto\">one, and Andalusia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":95808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1071,2092],"nivel-5":[1903],"nivel-1":[],"nivel-3":[1321],"nivel-4":[],"class_list":["post-95843","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-awards","nivel-2-projects","nivel-5-ferrovial-en","nivel-3-spain"],"acf":[],"yoast_head":"<title>Ferrovial&#039;s Global Website Recognized at the Dircom 2020 Awards<\/title>\n<meta name=\"description\" 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