{"id":98679,"date":"2020-08-03T14:07:32","date_gmt":"2020-08-03T12:07:32","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&p=98679"},"modified":"2022-12-21T08:47:25","modified_gmt":"2022-12-21T07:47:25","slug":"valentin-alfaya-project-zero","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/en\/news\/valentin-alfaya-project-zero\/","title":{"rendered":"Valent\u00edn Alfaya: \u201cIn Europe, maintaining a competitive edge consistently requires involvement in the circular economy, the green economy, and renewable energy\u201d"},"content":{"rendered":"
\n
\n

What steps must be taken to move towards new circular production and consumption models? What role will cities play in implementing\u00a0<\/span><\/span>a\u00a0<\/span><\/span>circular economy? What innovations beyond technology are possible to support the development of the circular economy and citizen involvement?\u00a0<\/span><\/span>Proyecto Zero<\/span><\/span><\/a> aimed to answer these questions with different experts.
\n<\/span><\/span><\/p>\n

In his speech on the panel\u00a0<\/span><\/span>Companies as driving forces behind the green revolution: strategies and incentives<\/span><\/span><\/em>, Valent\u00edn Alfaya, Director of Sustainability at Ferrovial, defended the need for a change in our production model:<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/section>\n

\n
\n
\n In Europe, maintaining a long-term competitive edge consistently requires involvement in the circular economy, renewable energies, and the green economy. Because of the pandemic, we\u2019re now aware of our environmental shortcomings and how these allow pandemics to be more aggressive than they could be. We\u2019ve also seen that destroying the planet to maintain linear economic models will only lead us to self-destruction. <\/blockquote>\n\n