{"id":100638,"date":"2020-12-11T13:35:36","date_gmt":"2020-12-11T12:35:36","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=100638"},"modified":"2024-12-13T20:04:01","modified_gmt":"2024-12-13T19:04:01","slug":"la-web-de-ferrovial-ganadora-en-los-european-excellence-awards-y-premios-agripina","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-de-ferrovial-ganadora-en-los-european-excellence-awards-y-premios-agripina\/","title":{"rendered":"La web de Ferrovial, ganadora en los European Excellence Awards y Premios Agripina"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>La p\u00e1gina global Ferrovial ha sido reconocida como <strong>\u2018mejor web\u2019<\/strong> en la edici\u00f3n de 2020 de dos importantes premios: los <strong>European Excellence Awards<\/strong> y el<strong> Festival de Publicidad, Marketing y Comunicaci\u00f3n Agripina<\/strong>.<\/p>\n<p>Estos reconocimientos coinciden con el <a title=\"lanzamiento de la p\u00e1gina global en 2020\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nueva-web-mejorando-la-experiencia-del-usuario-y-actualizando-su-diseno\/\" target=\"_blank\" rel=\"dofollow noopener\">lanzamiento de la p\u00e1gina global en 2020<\/a> que ha replanteado la estrategia web de la compa\u00f1\u00eda para conseguir una <strong>imagen corporativa unificada<\/strong> de la marca, creando un sitio global con diferentes versiones personalizadas para el usuario seg\u00fan su regi\u00f3n y haciendo hincapi\u00e9 en el contenido local de cada uno de sus mercados.<\/p>\n<p>La nueva web ha unificado las diferentes p\u00e1ginas del grupo en un planteamiento <strong>innovador<\/strong>, mejorando la experiencia del usuario, modernizando el dise\u00f1o y aumentando la accesibilidad desde todo tipo de dispositivos.<\/p>\n<h2>European Excellence Awards<\/h2>\n<p>La compa\u00f1\u00eda ha ganado en la categor\u00eda <a title=\"\u2018Website &amp; Microsite\u2019\" href=\"https:\/\/www.excellence-awards.com\/winnerlist\/best-of-2020\/\" target=\"_blank\" rel=\"dofollow noopener\">\u2018Website &amp; Microsite\u2019<\/a> de los prestigiosos premios por el lanzamiento de la web en 2020. En esta secci\u00f3n compet\u00eda con otras grandes empresas como Nestl\u00e9, Roche o Antea Group.<\/p>\n<p>Adem\u00e1s, tambi\u00e9n ha quedado finalista por la p\u00e1gina en la categor\u00eda campa\u00f1as en <a title=\"\u2018Spain &amp; Portugal\u2019\" href=\"https:\/\/www.excellence-awards.com\/winnerlist\/best-of-2020\/\" target=\"_blank\" rel=\"dofollow noopener\">\u2018Spain &amp; Portugal\u2019<\/a>.<\/p>\n<p>Los premios, creados en 2007, reconocen las campa\u00f1as y proyectos m\u00e1s sobresalientes de compa\u00f1\u00edas europeas en el campo de las <strong>Relaciones P\u00fablicas y la Comunicaci\u00f3n<\/strong>.<\/p>\n<h2>Premios Agripina<\/h2>\n<p>La web tambi\u00e9n ha sido <a href=\"https:\/\/premiosagripina.es\/web-global-de-ferrovial\/\" target=\"_blank\" rel=\"dofollow noopener\">galardonada en los premios de Comunicaci\u00f3n Agripina<\/a> que se celebran desde el a\u00f1o 2011 como un festival de referencia en el mundo de la Publicidad y las Relaciones P\u00fablicas.<\/p>\n<h2>M\u00e1s premios<\/h2>\n<p>La p\u00e1gina tambi\u00e9n fue reconocida este a\u00f1o como <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/web-ferrovial-entre-las-tres-mejores\/\" target=\"_blank\" rel=\"dofollow noopener\">una de las tres mejores de entre las 24 principales compa\u00f1\u00edas espa\u00f1olas<\/a> que cotizan en bolsa seg\u00fan <strong>WebRanking<\/strong>.<\/p>\n<p>Adem\u00e1s, tambi\u00e9n obtuvo una distinci\u00f3n en los premios DirCom 2020 como <a title=\"\u201cMejor Soporte Digital Externo\u201d\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-global-de-ferrovial-reconocida-en-los-premios-dircom-2020\/\" target=\"_blank\" rel=\"dofollow noopener\">\u201cMejor Soporte Digital Externo\u201d<\/a>, fue finalista en la categor\u00eda de <a href=\"https:\/\/www.contentmarketingawards.com\/2020-winners\/\" target=\"_blank\" rel=\"dofollow noopener\">\u201cMejor Dise\u00f1o Digital General\u201d<\/a> en los Content Marketing Awards y recibi\u00f3 una menci\u00f3n honor\u00edfica en los <strong>Platinum PR Awards<\/strong>.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1009613,"featured_media":94379,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1024],"nivel-5":[1902],"nivel-1":[],"nivel-3":[1258],"nivel-4":[],"class_list":["post-100638","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-premios","nivel-5-ferrovial","nivel-3-espana"],"acf":[],"yoast_head":"<title>La web de Ferrovial, ganadora en los European Excellence Awards y Premios Agripina Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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