{"id":101433,"date":"2021-02-22T09:22:05","date_gmt":"2021-02-22T08:22:05","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=101433"},"modified":"2024-12-13T20:03:53","modified_gmt":"2024-12-13T19:03:53","slug":"la-web-de-ferrovial-ganadora-en-los-pr-dailys-content-marketing-awards","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-de-ferrovial-ganadora-en-los-pr-dailys-content-marketing-awards\/","title":{"rendered":"La web de Ferrovial, ganadora en los PR Daily\u2019s Content Marketing Awards"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>La web global de Ferrovial ha sido reconocida como<strong> \u2018mejor web\u2019<\/strong> en los <a href=\"https:\/\/www.ragan.com\/awards\/content-marketing-awards\/2020\/winners\/\" target=\"_blank\" rel=\"dofollow noopener\">Ragan Pr Daily\u2019s Content Marketing Awards<\/a>, los prestigiosos premios de Comunicaci\u00f3n y Relaciones P\u00fablicas de Estados Unidos que seleccionan cada a\u00f1o las mejores campa\u00f1as y creadores de contenido de entre cientos de compa\u00f1\u00edas y organizaciones a nivel internacional.<\/p>\n<p>La p\u00e1gina ha sido premiada por su estrategia para unificar todos los sites de la compa\u00f1\u00eda a nivel global y aumentar de manera sustancial las visitas en una <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nueva-web-mejorando-la-experiencia-del-usuario-y-actualizando-su-diseno\/\" target=\"_blank\" rel=\"dofollow noopener\">renovada web global<\/a> con un dise\u00f1o <strong>moderno<\/strong> y <strong>accesible<\/strong> para el usuario. Los <strong>Ragan PR Awards<\/strong> tambi\u00e9n destacaron su utilizaci\u00f3n del <em>storytelling<\/em> para fomentar la interacci\u00f3n y su <strong>estrategia SEO<\/strong> dedicada a cada uno de sus mercados principales.<\/p>\n<p>Gracias a estos esfuerzos, las visitas al sitio aumentaron casi un <strong>34%<\/strong> y las sesiones a uno de sus mercados principales, Estados Unidos, <strong>crecieron<\/strong> <strong>casi un 113%<\/strong>. A nivel global, las visitas org\u00e1nicas subieron <strong>m\u00e1s del 8%<\/strong>, experimentado Estados Unidos un aumento org\u00e1nico de<strong> m\u00e1s del 40%<\/strong>.<\/p>\n<h2>M\u00e1s reconocimientos<\/h2>\n<p>La p\u00e1gina global, lanzada en 2020, tambi\u00e9n ha sido reconocida en otros prestigiosos premios internacionales.<\/p>\n<ul>\n<li>Galardonada como <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/web-ferrovial-entre-las-tres-mejores\/\" target=\"_blank\" rel=\"dofollow noopener\">una de las tres mejores de entre las 24 principales compa\u00f1\u00edas espa\u00f1olas<\/a>\u202fque cotizan en bolsa seg\u00fan\u202f<strong>WebRanking<\/strong>.<\/li>\n<li>Premiada en la categor\u00eda \u201cweb &amp; microsite\u201d en los <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-de-ferrovial-ganadora-en-los-european-excellence-awards-y-premios-agripina\/\" target=\"_blank\" rel=\"dofollow noopener\">European Excellence Awards<\/a>.<\/li>\n<li>Tambi\u00e9n obtuvo una distinci\u00f3n en los premios DirCom 2020 como <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-global-de-ferrovial-reconocida-en-los-premios-dircom-2020\/\" target=\"_blank\" rel=\"dofollow noopener\">\u201cMejor Soporte Digital Externo\u201d<\/a>.<\/li>\n<li>Ganadora en los <a href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-web-de-ferrovial-ganadora-en-los-european-excellence-awards-y-premios-agripina\/\" target=\"_blank\" rel=\"dofollow noopener\">premios de comunicaci\u00f3n Agripina<\/a>.<\/li>\n<li>Fue finalista en la categor\u00eda <a href=\"https:\/\/www.contentmarketingawards.com\/2020-winners\/\" target=\"_blank\" rel=\"dofollow noopener\">\u201cMejor Dise\u00f1o Digital General\u201d<\/a> en los Content Marketing Awards.<\/li>\n<li>Recibi\u00f3 una menci\u00f3n honor\u00edfica en los <strong>Platinum PR Awards<\/strong>.<\/li>\n<\/ul>\n<h2>Ragan PR Daily\u2019s Awards<\/h2>\n<p>Los premios reconocen cada a\u00f1o el trabajo de organizaciones, agencias y compa\u00f1\u00edas en el mundo de la Comunicaci\u00f3n y las Relaciones P\u00fablicas, buscando contenido creativo, narrativas y <strong>estrategias comunicativas diferentes<\/strong> y disruptivas que atraigan a la audiencia y aumenten la interacci\u00f3n con ella.<\/p>\n<p>M\u00e1s informaci\u00f3n y la lista completa de ganadores <a href=\"https:\/\/www.ragan.com\/awards\/content-marketing-awards\/2020\/winners\/\" target=\"_blank\" rel=\"dofollow noopener\">aqu\u00ed<\/a>.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1009613,"featured_media":100122,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1024],"nivel-5":[1902],"nivel-1":[],"nivel-3":[1259],"nivel-4":[],"class_list":["post-101433","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-premios","nivel-5-ferrovial","nivel-3-estados-unidos"],"acf":[],"yoast_head":"<title>La web de Ferrovial, ganadora en los PR Daily\u2019s Content Marketing Awards Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"El site global ha recibido el premio a mejor web en los Ragan\u2019s PR Daily Awards 2020 de Estados Unidos en su edici\u00f3n de Content Marketing .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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