{"id":104803,"date":"2022-01-28T14:37:54","date_gmt":"2022-01-28T13:37:54","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=104803"},"modified":"2024-12-13T20:01:26","modified_gmt":"2024-12-13T19:01:26","slug":"ferrovial-nuevo-blog","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/ferrovial-nuevo-blog\/","title":{"rendered":"Ferrovial presenta su nuevo blog, con un dise\u00f1o m\u00e1s interactivo y nuevos formatos de contenido"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Las interacciones, los colores y la integraci\u00f3n de los diferentes formatos de contenido son los aspectos que m\u00e1s destacan de la nueva plataforma. Este nuevo site permite al usuario no solo leer art\u00edculos, tambi\u00e9n consumir v\u00eddeos, galer\u00edas fotogr\u00e1ficas y disfrutar de los episodios de los podcasts <a href=\"https:\/\/blog.ferrovial.com\/es\/podcasts\/\"><em>Sonidos de Infraestructuras<\/em><\/a> y <a href=\"https:\/\/blog.ferrovial.com\/en\/podcasts\/\"><em>Sounds Like Infrastructure<\/em><\/a>.<\/p>\n<p>As\u00ed mismo se da una mayor visibilidad a los autores, entre los que se encuentran no solo colaboradores externos, sino empleados de Ferrovial. Tambi\u00e9n, se pone en valor las diferentes tem\u00e1ticas de las que se publica contenido, para la mejora de la usabilidad y accesibilidad de contenido a trav\u00e9s del men\u00fa y el buscador.<\/p>\n<p>El nuevo espacio se ha dise\u00f1ado con un gran foco a su adaptaci\u00f3n en dispositivos m\u00f3viles y ello es debido a que m\u00e1s del 60% de los usuarios del Ferrovial Blog lo disfrutan a trav\u00e9s de tel\u00e9fono m\u00f3vil.<\/p>\n<h2><strong>Estrategia de contenidos basada en el periodismo de marca <\/strong><\/h2>\n<p>Desde 2015 la estrategia de contenidos del Ferrovial Blog est\u00e1 basada en <em>brand journalism<\/em> o periodismo de marca, de manera que se narran las historias de la compa\u00f1\u00eda o tem\u00e1ticas relacionadas con ella, de una manera m\u00e1s fresca, contada por los protagonistas en primera persona.<\/p>\n<p>En los \u00faltimos a\u00f1os esta estrategia ha sido reconocida por diferentes organizaciones \u00a0internacionales como Mejor Blog en los PR Daily\u2019s Digital, PR and Social Media Awards, en los PR Daily Awards o PR News Digital Awards, as\u00ed como Mejor Art\u00edculo de Blog en los Content Marketing Awards por \u201c<a href=\"https:\/\/blog.ferrovial.com\/es\/2015\/12\/ingenieria-ficcion-como-construiriamos-hoy-en-dia-la-estrella-de-la-muerte\/\">C\u00f3mo construir\u00edamos hoy en d\u00eda la Estrella de la Muerte<\/a>\u201d.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":104829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1912],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-104803","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-corporativo"],"acf":[],"yoast_head":"<title>Ferrovial presenta su nuevo blog, con un dise\u00f1o m\u00e1s interactivo y nuevos formatos de contenido Sala de prensa Ferrovial | \u00daltimas 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