{"id":108806,"date":"2022-10-11T16:35:08","date_gmt":"2022-10-11T14:35:08","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=108806"},"modified":"2024-12-13T20:00:57","modified_gmt":"2024-12-13T19:00:57","slug":"ferrovial-gana-el-oro-en-los-w3-awards-de-2022-por-su-accion-en-instagram-stories","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/ferrovial-gana-el-oro-en-los-w3-awards-de-2022-por-su-accion-en-instagram-stories\/","title":{"rendered":"Ferrovial gana el oro en los w3 Awards de 2022 por su acci\u00f3n en Instagram Stories"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>La Academia norteamericana de Artes Interactivas y Visuales (AIVA) ha reconocido la acci\u00f3n en Stories de Instagram \u201c<a href=\"https:\/\/www.instagram.com\/ferrovial\/\" target=\"_blank\" rel=\"nofollow noopener\">The people who make the world move<\/a> en <a href=\"https:\/\/www.w3award.com\/winners\/list\/view\/?event=1054&amp;award=1&amp;_p=3\" target=\"_blank\" rel=\"nofollow noopener\">la 17\u00aa edici\u00f3n de los Premios w3<\/a>. La academia otorga el oro en la categor\u00eda de \u201cMejor uso de las Stories\u201c y la Plata en la categor\u00eda de \u201cContenido social y marketing &#8211; Comunicaciones corporativas\u201d.<\/p>\n<h2><strong>Sobre la acci\u00f3n en Instagram \u201cThe people who make the world move\u201d<\/strong><\/h2>\n<p>Cada mes, Ferrovial ha invitado a compa\u00f1eros de todo el mundo a explicar in situ los proyectos de infraestructuras a trav\u00e9s del formato \u201cStories\u201d de Instagram \u2013 v\u00eddeos cortos que se reproducen uno detr\u00e1s de otro, ideales para contar historias. De esta manera los usuarios de Instagram han podido conocer c\u00f3mo es el laboratorio de Ditecpesa y c\u00f3mo se fabrica el asfalto para construir las carreteras, c\u00f3mo se est\u00e1 construyendo la autopista australiana de Toowoomba y vivieron la inauguraci\u00f3n de la Northern Line Extension en Londres, entre otros. Todo ello desde el punto de vista de los diferentes miembros del equipo de la compa\u00f1\u00eda.<\/p>\n<p>Esta acci\u00f3n en redes sociales se llama \u201ctakeovers\u201d, se trata de que una persona ajena al equipo de comunicaci\u00f3n digital tome posesi\u00f3n de la cuenta de la compa\u00f1\u00eda durante un periodo concreto de tiempo. Esto implica que el contenido habitual de este perfil de redes sociales cambia respecto al habitual.<\/p>\n<h2><strong>Sobre los premios w3 de la Academia de Artes Interactivas y Visuales<\/strong><\/h2>\n<p>Los w3 Awards premian los sitios web, el marketing, el v\u00eddeo, los dispositivos m\u00f3viles, las redes sociales y los podcasts m\u00e1s destacados creados por algunos de los mejores creadores de contenidos digitales del sector entre m\u00e1s de 3 mil candidaturas anuales procedentes de todo el mundo.<\/p>\n<p>Estos premios los organiza la Academia de Artes Interactivas y Visuales, destacan la excelencia creativa en la web y reconocen a los profesionales creativos y de marketing profesionales que est\u00e1n detr\u00e1s de los proyectos de marketing y comunicaci\u00f3n digital de la compa\u00f1\u00eda.<\/p>\n<p>Para llevar a cabo esta t\u00e9cnica, Ferrovial ha invitado a compa\u00f1eros de todo el mundo a compartir sus historias a trav\u00e9s del formato \u201cStories\u201d de Instagram \u2013 v\u00eddeos cortos que se reproducen uno detr\u00e1s de otro, ideales para contar historias. De esta manera los usuarios de Instagram han podido conocer c\u00f3mo es el laboratorio de Ditecpesa y c\u00f3mo se fabrica el asfalto para construir las carreteras, c\u00f3mo se est\u00e1 construyendo la autopista australiana de Toowoomba y vivieron la inauguraci\u00f3n de la Northern Line Extension en Londres, entre otros. Todo ello desde el punto de vista de los diferentes miembros del equipo de la compa\u00f1\u00eda.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":108807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1019,1024,1904,2242,1940],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-108806","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-personas-y-equipo","nivel-2-premios","nivel-2-recursos-humanos","nivel-2-talento","nivel-2-trabajo-y-equipo"],"acf":[],"yoast_head":"<title>Ferrovial gana el oro en los w3 Awards de 2022 por su acci\u00f3n en Instagram Stories Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"La Academia norteamericana de Artes Interactivas y Visuales ha reconocido la acci\u00f3n de Ferrovial en Stories de Instagram.\" 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