{"id":121232,"date":"2023-05-29T11:55:17","date_gmt":"2023-05-29T09:55:17","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=121232"},"modified":"2024-12-13T20:00:43","modified_gmt":"2024-12-13T19:00:43","slug":"ferrovial-ganadora-de-los-prnews-digital-awards-2023-por-instagram-stories","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/ferrovial-ganadora-de-los-prnews-digital-awards-2023-por-instagram-stories\/","title":{"rendered":"Ferrovial ganadora de los PRNEWS Digital Awards 2023 por su acci\u00f3n en Instagram Stories"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial ha sido premiada en los <a href=\"https:\/\/www.prnewsonline.com\/go\/2023-digital-social-media-awards\/\" target=\"_blank\" rel=\"noopener\">PRNEWS Digital Awards 2023<\/a> por su acci\u00f3n en Instagram <a href=\"https:\/\/www.instagram.com\/ferrovial\/\" target=\"_blank\" rel=\"dofollow noopener\"><em>The People Who Make the World Move<\/em><\/a>, consistente en acercar al p\u00fablico las infraestructuras a trav\u00e9s de las personas.<\/p>\n<p>Estos premios reconocen a aquellos comunicadores y campa\u00f1as digitales<strong> m\u00e1s innovadores e influyentes<\/strong>. La campa\u00f1a de Ferrovial ha resultado ganadora en la categor\u00eda de <strong>estrategia de redes sociales<\/strong>.<\/p>\n<h2><strong>Sobre <em>The People Who Make the World Move<\/em>\u00a0en Instagram<\/strong><\/h2>\n<p>Poniendo el foco en las personas que est\u00e1n detr\u00e1s de las infraestructuras, Ferrovial ha dado visibilidad a trav\u00e9s de los<strong> \u201cstories\u201d de Instagram<\/strong> -v\u00eddeos cortos que se reproducen uno detr\u00e1s de otro y desaparecen en 24 horas- a <strong>compa\u00f1eros de todo el mundo<\/strong> para explicar in situ diferentes proyectos.<\/p>\n<p>Esta acci\u00f3n ha hecho posible que, mensualmente, usuarios de Instagram conozcan de primera mano c\u00f3mo es el laboratorio de <a href=\"https:\/\/www.ferrovial.com\/es-es\/ditecpesa\/\" target=\"_blank\" rel=\"dofollow noopener\">Ditecpesa<\/a>, c\u00f3mo se fabrica el asfalto para construir las carreteras, o c\u00f3mo se est\u00e1 construyendo la <a href=\"https:\/\/www.ferrovial.com\/es\/negocio\/proyectos\/desvio-toowoomba-second-range-crossing-australia\/\" target=\"_blank\" rel=\"dofollow noopener\">autopista australiana de Toowoomba<\/a>, adem\u00e1s de vivir en directo la inauguraci\u00f3n de la <a href=\"https:\/\/www.ferrovial.com\/es\/negocio\/proyectos\/ampliacion-de-la-linea-norte-nle\/\" target=\"_blank\" rel=\"dofollow noopener\">Northern Line Extension en Londres<\/a>, entre muchos otros proyectos que han sido contados desde la perspectiva de las diferentes personas que conforman estos equipos en la compa\u00f1\u00eda.<\/p>\n<p>La serie ha contado con <strong>m\u00e1s de 60 empleados en m\u00e1s de 12 pa\u00edses<\/strong> compartiendo historias de infraestructuras explicadas con sus propias palabras. Esta acci\u00f3n en redes sociales se conoce como <strong>\u201ctakeovers\u201d<\/strong> y consiste en que una persona ajena al equipo de comunicaci\u00f3n digital sea quien cuente en primera persona en las redes sociales su experiencia en la compa\u00f1\u00eda durante un periodo concreto de tiempo.<\/p>\n<h2><strong>Sobre los PRNEWS Digital Awards 2023<\/strong><\/h2>\n<p>Estos premios son otorgados por el grupo <a href=\"https:\/\/www.prnewsonline.com\/pr-news-awards\" target=\"_blank\" rel=\"dofollow noopener\">PRNEWS<\/a> para reconocer a los comunicadores y campa\u00f1as digitales m\u00e1s innovadores e influyentes. Este a\u00f1o los premios han destacado las propuestas m\u00e1s creativas que demuestran el gran alcance que pueden tener las comunicaciones digitales.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":121234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1019,1024],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-121232","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-personas-y-equipo","nivel-2-premios"],"acf":[],"yoast_head":"<title>Ferrovial ganadora de los PRNEWS Digital Awards 2023 por su acci\u00f3n en Instagram Stories Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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