{"id":1997,"date":"2007-09-06T00:00:00","date_gmt":"2007-09-06T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/la-reputacion-de-un-pais-es-mas-dificil-de-gestionar-que-la-de-una-empresa-segun-un-estudio-realizado-entre-ejecutivos\/"},"modified":"2022-12-21T11:40:09","modified_gmt":"2022-12-21T10:40:09","slug":"la-reputacion-de-un-pais-es-mas-dificil-de-gestionar-que-la-de-una-empresa-segun-un-estudio-realizado-entre-ejecutivos","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-reputacion-de-un-pais-es-mas-dificil-de-gestionar-que-la-de-una-empresa-segun-un-estudio-realizado-entre-ejecutivos\/","title":{"rendered":"La reputaci\u00f3n de un pa\u00eds es m\u00e1s dif\u00edcil de gestionar que la de una empresa, seg\u00fan un estudio realizado entre ejecutivos"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>(Servimedia).- Liderar una gran multinacional puede ser una tarea compleja y llena de desaf\u00edos, pero altos ejecutivos de todo el mundo creen que los jefes de Estado lo tienen a\u00fan m\u00e1s complicado cuando se trata de gestionar la reputaci\u00f3n de un pa\u00eds.<\/p>\n<p>As\u00ed al menos se desprende del estudio \u00abSafeguarding Reputation\u00bb de la consultora global de relaciones p\u00fablicas Weber Shandwick, realizado por KRC Research en 11 pa\u00edses, incluido Espa\u00f1a.<\/p>\n<p>Entre todos los encuestados, los ejecutivos espa\u00f1oles son los m\u00e1s propensos a pensar que la reputaci\u00f3n de un pa\u00eds es m\u00e1s compleja de manejar que la de una empresa (74% frente a 24%).<\/p>\n<p>Seg\u00fan Leslie Gaines-Ross, responsable de Reputaci\u00f3n de Weber Shandwick, el cambiante entorno sociopol\u00edtico y medioambiental o cuestiones como los recientes problemas de producci\u00f3n en China o las noticias sobre campos terroristas en Pakist\u00e1n demuestran \u00ablo dif\u00edcil que es manejar una marca-pa\u00eds hoy en d\u00eda\u00bb.<\/p>\n<p>De este modo, los ejecutivos a nivel mundial est\u00e1n de acuerdo en que, cuando se trata de manejar percepciones, la reputaci\u00f3n de algunas industrias y empresas p\u00fablicas son m\u00e1s complejas de gestionar, mientras que una reputaci\u00f3n individual, es considerada m\u00e1s sencilla de gestionar que las anteriores.<\/p>\n<p>El estudio fue realizado por Weber Shandwick en colaboraci\u00f3n con KRC Research entre 950 ejecutivos a nivel mundial de 11 pa\u00edses de Norteam\u00e9rica, Europa y Asia-Pac\u00edfico.<\/p>\n        <\/div>\n    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