{"id":2211,"date":"2007-11-12T00:00:00","date_gmt":"2007-11-12T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/claves-de-la-rse-en-las-pymes\/"},"modified":"2022-12-21T11:14:44","modified_gmt":"2022-12-21T10:14:44","slug":"claves-de-la-rse-en-las-pymes","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/claves-de-la-rse-en-las-pymes\/","title":{"rendered":"Claves de la RSE en las pymes"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>(<a title=\"\" href=\"http:\/\/www.corresponsables.com\/\"><span style=\"text-decoration: underline;\">empresaresponsable.com<\/span><\/a>).- \u00abLa clave del \u00e9xito de la RSE es que pueda ser asumida por las pymes\u00bb. As\u00ed de contundente se mostr\u00f3 ayer Josep Maria Lozano, profesor de ESADE y autor del libro RSE y Pymes: una apuesta por la excelencia empresarial, en la jornada \u00abLa Responsabilidad Social de la Empresa: un camino hacia el desarrollo sostenible\u00bb, organizada por Interm\u00f3n Oxfam.<\/p>\n<p>Lozano coment\u00f3 que la Responsabilidad Social no puede ser una fuente de problemas para las pymes, ni suponer una dificultad en su gesti\u00f3n. No tiene porque implicar un gasto, ya que no se refiere a c\u00f3mo la empresa gasta el dinero que gana sino a c\u00f3mo lo gana. En este sentido, a\u00f1adi\u00f3 que las pymes no pueden intentar adoptar las medidas de RSE de las grandes empresas, como hacer un departamento de Responsabilidad Social, sino vincularla m\u00e1s a la gesti\u00f3n interna, a la excelencia en la relaci\u00f3n con los trabajadores y los clientes.<\/p>\n<p>Por su parte, Josep Maria Canyelles, promotor de Responsabilidad Global, destac\u00f3 que \u00abhay una gran cantidad de pymes que tienen un gran sentido de la Responsabilidad Social, que quiz\u00e1s no han comunicado tanto, pero que han asumido la RSE en su gesti\u00f3n interna y no como un elemento perif\u00e9rico\u00bb. Canyelles a\u00f1adi\u00f3 que \u00abhay pymes que no tienen contabilizado el coste en RSE. Creo que eso es positivo porque quiere decir que la tienen plenamente integrada\u00bb.<\/p>\n<h4><strong>Herramientas<\/strong><\/h4>\n<p>Respecto a si existen suficientes herramientas para facilitar el desarrollo de la RSE en las pymes, Lozano admiti\u00f3 que \u00abhay un gran d\u00e9ficit de instrumentos de gesti\u00f3n de la RSE. Se ha acabado el hacer debates generalistas sobre la RSE. Ahora debemos hacer sesiones de trabajo sobre instrumentos y buenas pr\u00e1cticas. Tenemos que pasar del concepto a la metodolog\u00eda y los modelos de gesti\u00f3n\u00bb.<\/p>\n<p>Por su parte, Pepe Bargu\u00f1\u00f3, gerente de Intr\u00e9pida Mu, una firma de moda basada en el comercio justo; denunci\u00f3 que \u00abno hay suficientes herramientas para ayudar a las pymes a integrar la RSE. Si quieres un certificado, te piden un dineral. Adem\u00e1s, en mi caso, no puedo usar el sello de comercio justo en Espa\u00f1a porque aqu\u00ed s\u00f3lo se aplica a la alimentaci\u00f3n\u00bb.<\/p>\n<p>Joan Ribas, asesor fiscal, advirti\u00f3 que \u00ablas deducciones fiscales por acciones medioambientales, accesos para discapacitados, guarder\u00edas y contribuciones a planes de pensiones de los empleados se reducir\u00e1n del 8% de 2007 al 6% en 2008, el 4% en 2009, el 2% en 2010, para acabar desapareciendo en 2011. En ello ha tenido mucho que ver el abuso en las deducciones por I+D\u00bb.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[936],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-2211","new","type-new","status-publish","hentry","nivel-2-conservacion-del-medio-ambiente"],"acf":[],"yoast_head":"<title>Claves de la RSE en las pymes Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/claves-de-la-rse-en-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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