{"id":2376,"date":"2008-05-19T00:00:00","date_gmt":"2008-05-19T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/holywood-goes-to-green\/"},"modified":"2022-12-21T11:00:52","modified_gmt":"2022-12-21T10:00:52","slug":"holywood-goes-to-green","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/holywood-goes-to-green\/","title":{"rendered":"Holywood goes to green"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Hollywood es conocido por todo el mundo como la gran f\u00e1brica de sue\u00f1os, el mayor show bussiness entertainment del mundo y la historia. Desde hace unos a\u00f1os, diversos integrantes de este circo se han declarado adeptos a la nueva religi\u00f3n verde, a\u00fan viajando en jet privado o comprando enormes mansiones con piscinas y spas para perros.<\/p>\n<p>El pasado diciembre, trabajadores de la industria hollywoodiense de todos los sectores se reunieron en la conferencia Hollywood Goes Green, la primera dedicada a tratar temas ambientales y de sostenibilidad en la industria del cine y la televisi\u00f3n, cuya segunda edici\u00f3n se llevar\u00e1 a cabo a finales de este a\u00f1o.<\/p>\n<p>Las sesiones de trabajo cubrieron todos los aspectos imaginables. Desde la selecci\u00f3n de los utensilios en los caterings de comida org\u00e1nica a reducir el gasto el\u00e9ctrico de los servicios que emplea la industria, pasando por como subirse al tren verde o a asegurar contratos muy lucrativos de publicidad.<\/p>\n<p>El pr\u00f3ximo mes de Junio, Discovery lanzar\u00e1 Planet Green, el primer canal de televisi\u00f3n 24 horas dedicado a programaci\u00f3n sobre estilos de vida verdes, que se calcula que llegar\u00e1 a unos 50 millones de hogares. Algunas series de televisi\u00f3n ya est\u00e1n intentando ser las primeras en tener un final libre de CO2?. Incluso Disney ha puesto en marcha una productora de pel\u00edculas con conciencia medio ambiental, Disneynature. Su primera producci\u00f3n, Earth, se estrenar\u00e1 el abril de 2009.<\/p>\n<p>Y tampoco se salva el mundo de las celebrities y la prensa del coraz\u00f3n ecol\u00f3gico. Ecorazzi.com se dedica a publicar los chismorreos relacionados con la vida privada ecologista de las grandes estrellas. El Evangelio Verde, que una vez fue solamente una moda pasajera que segu\u00edan los asistentes al Burning Man, ha entrado con fuerza en los Estados Unidos y la industria del espect\u00e1culo.<\/p>\n<p>Los guiones se imprimen en papel reciclado, la iluminaci\u00f3n se cambia por sistemas de leds mucho m\u00e1s eficientes, se montan espacios dedicados al reciclaje, se usan grupos electr\u00f3genos con biodiesel, se calcula la eficiencia y la huella ecol\u00f3gica del servicio de catering y de los viajes&amp; Eso si, las explosiones espectaculares de algunas series y pel\u00edculas no cambiaran&amp; al menos hasta que se descubra un sistema explosivo medioambientalmente sostenible.<\/p>\n<p>The Guardian<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-2376","new","type-new","status-publish","hentry"],"acf":[],"yoast_head":"<title>Holywood goes to green Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/holywood-goes-to-green\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holywood goes to green Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta property=\"og:description\" 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