{"id":2878,"date":"2007-10-24T00:00:00","date_gmt":"2007-10-24T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/las-empresas-deben-afrontar-el-cambio-climatico-de-forma-inmediata-segun-un-experto-de-la-universidad-de-harvard\/"},"modified":"2022-12-21T11:16:11","modified_gmt":"2022-12-21T10:16:11","slug":"las-empresas-deben-afrontar-el-cambio-climatico-de-forma-inmediata-segun-un-experto-de-la-universidad-de-harvard","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/las-empresas-deben-afrontar-el-cambio-climatico-de-forma-inmediata-segun-un-experto-de-la-universidad-de-harvard\/","title":{"rendered":"Las empresas deben afrontar el cambio clim\u00e1tico de forma inmediata, seg\u00fan un experto de la Universidad de Harvard"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>(<a href=\"http:\/\/www.servimedia.es\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">Servimedia<\/span><\/a>).- Michael E. Porter, economista y profesor de la Universidad de Harvard, ha advertido de que las empresas deben empezar a desarrollar pol\u00edticas sobre el cambio clim\u00e1tico de forma inmediata, puesto que, \u00abaunque no se est\u00e9 de acuerdo con cu\u00e1ndo se producir\u00e1 y cu\u00e1l ser\u00e1 el impacto es indudable que llegar\u00e1\u00bb.<\/p>\n<p>Las empresas que traten solamente este asunto desde el punto de vista de la responsabilidad social, m\u00e1s que de un problema de negocio, tendr\u00e1n que asumir mayores riesgos, seg\u00fan afirma Porter en un art\u00edculo publicado en la \u00abHarvard Business Review\u00bb del n\u00famero de octubre.<\/p>\n<p>Las pol\u00edticas que deben desarrollar las empresas en torno al cambio clim\u00e1tico estar\u00e1n en funci\u00f3n de las expectativas de sus propios grupos de inter\u00e9s y de sus est\u00e1ndares de responsabilidad social, pero en su aproximaci\u00f3n al problema puede ver oportunidades de negocio y mejoras de competitividad.<\/p>\n<p>Para que las empresas puedan establecer sus estrategias, seg\u00fan Porter, sus directivos tendr\u00e1n que hacer un doble an\u00e1lisis.<\/p>\n<p>Por una parte tienen que hacer un estudio interno para entender cu\u00e1l es el impacto de su entidad sobre el clima, y en segundo lugar un an\u00e1lisis externo con el fin de ver como esta afectado el cambio clim\u00e1tico a su entorno competitivo.<\/p>\n<p>En todo caso, el acercamiento de las empresas al cambio clim\u00e1tico depender\u00e1 de sus \u00e1reas de negocio y se debe insertar dentro de su estrategia global. Cada compa\u00f1\u00eda debe incluir iniciativas que mitigen los costes relacionados con el clima y los riesgos en su cadena de valor, as\u00ed como el desarrollo de buenas pr\u00e1cticas sobre todo aquello que le pueda hacer m\u00e1s competitiva.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-2878","new","type-new","status-publish","hentry"],"acf":[],"yoast_head":"<title>Las empresas deben afrontar el cambio clim\u00e1tico de forma inmediata, seg\u00fan un experto de la Universidad de Harvard Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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