{"id":2977,"date":"2007-10-05T00:00:00","date_gmt":"2007-10-05T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/"},"modified":"2022-12-21T11:37:28","modified_gmt":"2022-12-21T10:37:28","slug":"nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/","title":{"rendered":"Nace \u00abAlternativa Responsable\u00bb, un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>(<a href=\"http:\/\/www.servimedia.es\/\" target=\"_blank\">Servimedia<\/a>).- Pol\u00edticos, empresarios y expertos han fundado \u00abAlternativa Responsable\u00bb, un nuevo proyecto que pretende fomentar y desarrollar la Responsabilidad Social en las Empresas (RSE) en Espa\u00f1a y animar a la reconversi\u00f3n cultural dentro de las compa\u00f1\u00edas e instituciones.<\/p>\n<p>Los impulsores de este proyecto han sido el diputado socialista Ram\u00f3n J\u00e1uregui; Juan Jos\u00e9 Almagro, director general de Comunicaci\u00f3n y Responsabilidad Social de MAPFRE; Alberto Andreu, profesor del Instituto de Empresa; Marta de la Cuesta, Profesora titular de la UNED; Javier Garilleti, director de Reputaci\u00f3n y RSC de Price Waterhouse Coopers, y Jordi Jaum\u00e0, director de la revista Ser Responsable.es.<\/p>\n<p>El objetivo de este proyecto es \u00abpromover la responsabilidad social de las empresas animar esta reconversi\u00f3n cultural de las empresas, en Espa\u00f1a y en todo el mundo\u00bb, seg\u00fan se\u00f1ala el grupo en un comunicado.<\/p>\n<p>Los promotores antes citados comparten una visi\u00f3n com\u00fan sobre la Responsabilidad Social de las Empresas (RSE)y propondr\u00e1n iniciativas a la comunidad empresarial, universitaria, a las instituciones, a las organizaciones sociales y c\u00edvicas en general, que se relacionan con este tema.<\/p>\n<p>Tal y como se afirma en el manifiesto publicado en el diario \u00abEl Pa\u00eds\u00bb, Espa\u00f1a debe \u00abhacer un esfuerzo notable para que sus empresas, instituciones y organizaciones corporativas desarrollen una cultura de Responsabilidad Social creciente\u00bb.<\/p>\n<p>Esto les permitir\u00eda \u00abno ser s\u00f3lo m\u00e1s competitivas e incrementar su reputaci\u00f3n corporativa, sino tambi\u00e9n servir de referentes e impulsores del desarrollo de la RSE y la sostenibilidad en nuestro pa\u00eds y en todos aquellos en los que operan\u00bb.<\/p>\n<p>Estos profesionales coinciden en que las empresas socialmente responsables son m\u00e1s productivas, incrementan su valor y se hacen as\u00ed m\u00e1s capaces de competir en el mercado global.<\/p>\n<p>Este grupo entiende que la RSE es algo voluntario, que va m\u00e1s all\u00e1 de la acci\u00f3n social, que influye en las condiciones laborales de los trabajadores, y sobre todo que es una nueva forma de concebir la funci\u00f3n de las empresas en la sociedad.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[936],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-2977","new","type-new","status-publish","hentry","nivel-2-conservacion-del-medio-ambiente"],"acf":[],"yoast_head":"<title>Nace &quot;Alternativa Responsable&quot;, un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace &quot;Alternativa Responsable&quot;, un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta property=\"og:description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ferrovial\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T10:37:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ferrovial\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/noticias\\\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\\\/\",\"url\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/noticias\\\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\\\/\",\"name\":\"Nace \\\"Alternativa Responsable\\\", un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#website\"},\"datePublished\":\"2007-10-05T00:00:00+00:00\",\"dateModified\":\"2022-12-21T10:37:28+00:00\",\"description\":\"Sala de prensa Ferrovial | \u00daltimas noticias\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/noticias\\\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/noticias\\\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/noticias\\\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nace \u00abAlternativa Responsable\u00bb, un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/\",\"name\":\"Sala de prensa Ferrovial | \u00daltimas noticias\",\"description\":\"Sala de prensa Ferrovial | \u00daltimas noticias\",\"publisher\":{\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#organization\",\"name\":\"Ferrovial S.A.\",\"url\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.newsroom.ferrovial.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/15145720\\\/Ferrovial_Logotipo1.jpg\",\"contentUrl\":\"https:\\\/\\\/static.newsroom.ferrovial.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/15145720\\\/Ferrovial_Logotipo1.jpg\",\"width\":600,\"height\":300,\"caption\":\"Ferrovial S.A.\"},\"image\":{\"@id\":\"https:\\\/\\\/newsroom.ferrovial.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ferrovial\",\"https:\\\/\\\/x.com\\\/ferrovial\",\"https:\\\/\\\/www.instagram.com\\\/ferrovial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ferrovial\",\"https:\\\/\\\/www.pinterest.es\\\/ferrovial\\\/\",\"https:\\\/\\\/www.youtube.com\\\/ferrovial\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Ferrovial\"]}]}<\/script>","yoast_head_json":{"title":"Nace \"Alternativa Responsable\", un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias","description":"Sala de prensa Ferrovial | \u00daltimas noticias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/","og_locale":"es_ES","og_type":"article","og_title":"Nace \"Alternativa Responsable\", un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias","og_description":"Sala de prensa Ferrovial | \u00daltimas noticias","og_url":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/","og_site_name":"Sala de prensa Ferrovial | \u00daltimas noticias","article_publisher":"https:\/\/www.facebook.com\/ferrovial","article_modified_time":"2022-12-21T10:37:28+00:00","twitter_card":"summary_large_image","twitter_site":"@ferrovial","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/","url":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/","name":"Nace \"Alternativa Responsable\", un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a Sala de prensa Ferrovial | \u00daltimas noticias","isPartOf":{"@id":"https:\/\/newsroom.ferrovial.com\/es\/#website"},"datePublished":"2007-10-05T00:00:00+00:00","dateModified":"2022-12-21T10:37:28+00:00","description":"Sala de prensa Ferrovial | \u00daltimas noticias","breadcrumb":{"@id":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/nace-alternativa-responsable-un-grupo-que-pretende-desarrollar-la-cultura-de-responsabilidad-social-en-espana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/newsroom.ferrovial.com\/es\/"},{"@type":"ListItem","position":2,"name":"Nace \u00abAlternativa Responsable\u00bb, un grupo que pretende desarrollar la cultura de responsabilidad social en Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.ferrovial.com\/es\/#website","url":"https:\/\/newsroom.ferrovial.com\/es\/","name":"Sala de prensa Ferrovial | \u00daltimas noticias","description":"Sala de prensa Ferrovial | \u00daltimas noticias","publisher":{"@id":"https:\/\/newsroom.ferrovial.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.ferrovial.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/newsroom.ferrovial.com\/es\/#organization","name":"Ferrovial S.A.","url":"https:\/\/newsroom.ferrovial.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/newsroom.ferrovial.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/07\/15145720\/Ferrovial_Logotipo1.jpg","contentUrl":"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2018\/07\/15145720\/Ferrovial_Logotipo1.jpg","width":600,"height":300,"caption":"Ferrovial S.A."},"image":{"@id":"https:\/\/newsroom.ferrovial.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ferrovial","https:\/\/x.com\/ferrovial","https:\/\/www.instagram.com\/ferrovial\/","https:\/\/www.linkedin.com\/company\/ferrovial","https:\/\/www.pinterest.es\/ferrovial\/","https:\/\/www.youtube.com\/ferrovial","https:\/\/en.wikipedia.org\/wiki\/Ferrovial"]}]}},"_links":{"self":[{"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/new\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/new"}],"about":[{"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/types\/new"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/new\/2977\/revisions"}],"predecessor-version":[{"id":118970,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/new\/2977\/revisions\/118970"}],"wp:attachment":[{"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"nivel-2","embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/nivel-2?post=2977"},{"taxonomy":"nivel-5","embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/nivel-5?post=2977"},{"taxonomy":"nivel-1","embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/nivel-1?post=2977"},{"taxonomy":"nivel-3","embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/nivel-3?post=2977"},{"taxonomy":"nivel-4","embeddable":true,"href":"https:\/\/newsroom.ferrovial.com\/es\/wp-json\/wp\/v2\/nivel-4?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}