{"id":3455,"date":"2015-06-29T00:00:00","date_gmt":"2015-06-29T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/la-rsc-en-el-punto-de-mira-de-organizaciones-y-consumidores\/"},"modified":"2022-12-21T10:09:52","modified_gmt":"2022-12-21T09:09:52","slug":"la-rsc-en-el-punto-de-mira-de-organizaciones-y-consumidores","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-rsc-en-el-punto-de-mira-de-organizaciones-y-consumidores\/","title":{"rendered":"La RSC en el punto de mira de organizaciones y consumidores"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p><em>El diario Expansi\u00f3n organiz\u00f3 el 18 de junio el VI Encuentro Especializado en Responsabilidad Social Corporativa (RSC) para repasar la evoluci\u00f3n de las pol\u00edticas de sostenibilidad en Espa\u00f1a. Entre las empresas que colaboraron, se encontr\u00f3 Ferrovial representada por Cristina Moral. <\/em><\/p>\n<p>Un a\u00f1o m\u00e1s se dio lugar al Encuentro Especializado en RSC organizado por el diario Expansi\u00f3n, y que en su sexta edici\u00f3n participaron\u00a0 Abengoa, Abertis, Correos, Ecoembes, Ferrovial, Makro y Unilever. Estas empresas confirmaron que la RSC no es una mera moda para crear imagen de marca, sino un ejercicio necesario para construir pol\u00edticas sostenibles.<\/p>\n<p>Seg\u00fan publica el diario Expansi\u00f3n,\u00a0 por primera vez desde el 2008 han crecido un 36,2% los consumidores que incluyen criterios ambientales y \u00e9ticos al decidir qu\u00e9 productos y a qu\u00e9 empresas comprar. Germ\u00e1n Granda, presidente de For\u00e9tica (asociaci\u00f3n de empresas y profesionales de la RSE) y quien moder\u00f3 el acto, explic\u00f3 al diario \u201cla RSC est\u00e1 evolucionando, tras superar una de las crisis econ\u00f3micas m\u00e1s duras que hemos vivido, y est\u00e1 despertando un consumidor m\u00e1s consciente y responsable\u201d. La representante del Ministerio de Empleo y Seguridad Social advirti\u00f3 que \u201csi previamente a la crisis o durante la propia crisis se hubieran interiorizado estos valores, muy probablemente su virulencia en algunos \u00e1mbitos se hubiera atenuado\u201d.<\/p>\n<p>Asimismo, Cristina Moral, gerente de RSC de Ferrovial, explic\u00f3 en el acto que\u00a0 \u201cVivimos en una sociedad cada d\u00eda m\u00e1s conectada y que demanda inmediatez, y existe una mayor sensibilizaci\u00f3n hacia los aspectos de informaci\u00f3n extrafinanciera\u201d. Dejando claro la importancia de ir m\u00e1s all\u00e1, explicando la estrategia empresarial, el modelo de negocio y la forma de crear valor de una compa\u00f1\u00eda de una manera integrada.<\/p>\n<p>Las pol\u00edticas de RSC no s\u00f3lo mejoran la imagen de marca y dan confianza a los inversores objetivos y potenciales, tambi\u00e9n act\u00faan como una herramienta de progreso interno. Y cada vez m\u00e1s es un criterio decisorio para los consumidores que aseguran que ante dos productos similares, comprar\u00edan siempre el m\u00e1s responsable aunque tuviera un precio superior.<\/p>\n<p>Conoce m\u00e1s los proyectos de RSC de Ferrovial accediendo a nuestro\u00a0<a title=\"Youtube Ferrovial video Acci\u00f3n Social\" href=\"http:\/\/www.youtube.com\/watch?v=rps9yvaGz7k\" target=\"_blank\" rel=\"nofollow\">perfil de Youtube<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3456,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2231,1036,1045],"nivel-5":[1902],"nivel-1":[],"nivel-3":[1258],"nivel-4":[],"class_list":["post-3455","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-cultura-empresarial","nivel-2-responsabilidad-social-corporativa","nivel-2-sostenibilidad","nivel-5-ferrovial","nivel-3-espana"],"acf":[],"yoast_head":"<title>La RSC en el punto de mira de organizaciones y consumidores Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-rsc-en-el-punto-de-mira-de-organizaciones-y-consumidores\/\" 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