{"id":3797,"date":"2016-06-15T00:00:00","date_gmt":"2016-06-15T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/la-estrategia-de-content-marketing-e-instagram-de-ferrovial-galardonadas-en-los-premios-pr-daily\/"},"modified":"2024-12-13T20:12:18","modified_gmt":"2024-12-13T19:12:18","slug":"la-estrategia-de-content-marketing-e-instagram-de-ferrovial-galardonadas-en-los-premios-pr-daily","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-estrategia-de-content-marketing-e-instagram-de-ferrovial-galardonadas-en-los-premios-pr-daily\/","title":{"rendered":"La estrategia de Content Marketing e Instagram de Ferrovial galardonadas en los Premios PR Daily"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial ha recibido dos menciones honor\u00edficas en las categor\u00edas de Content Marketing e Instagram, respectivamente, en los premios internacionales\u00a0<a title=\"p\u00e1gina web de PR Daily\" href=\"http:\/\/www.prdaily.com\/\" target=\"_blank\" rel=\"dofollow noopener\">PR Daily<\/a>\u00a0que otorga la publicaci\u00f3n americana\u00a0especializada en comunicaci\u00f3n y marketing.<\/p>\n<p>Junto con las gigantes a nivel mundial <a title=\"p\u00e1gina web de Coca-Cola\" href=\"http:\/\/www.coca-colacompany.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Coca-Cola<\/a> y <a title=\"pagina web de Mastercard\" href=\"http:\/\/www.mastercard.com\/es\/particulares\/index.html\" target=\"_blank\" rel=\"dofollow noopener\">Mastercard<\/a>, Ferrovial recibi\u00f3 una menci\u00f3n honor\u00edfica en la categor\u00eda de Content Marketing (marketing de contenido) por la estrategia de periodismo de marca (<em>Brand Journalism<\/em>) que est\u00e1 desarrollando. Un elemento importante de esa estrategia fue el relanzamiento del blog corporativo, que ahora cuenta con colaboradores externos de renombre adem\u00e1s de con art\u00edculos publicados por personal especializado propio. El nuevo <a title=\"Ferrovial Blog\" href=\"https:\/\/blog.ferrovial.com\/en\" target=\"_blank\" rel=\"dofollow noopener\">Blog de Ferrovial<\/a> cuenta las historias de Ferrovial desde la perspectiva tanto de los propios empleados como de personas ajenas a la compa\u00f1\u00eda, con un estilo fresco y personal que capta la atenci\u00f3n de los lectores.<\/p>\n<p>Ferrovial recibi\u00f3 adem\u00e1s una menci\u00f3n honor\u00edfica en la categor\u00eda de Instagram, junto con el Parque Nacional <a title=\"el Parque Nacional Sequoia &amp; Kings Canyon\" href=\"https:\/\/www.nps.gov\/seki\/espanol\/index.htm\" target=\"_blank\" rel=\"dofollow noopener\">Sequoia &amp; Kings Canyon<\/a>. Esta menci\u00f3n reconoce al <a title=\"Canal de Instagram de Ferrovial\" href=\"https:\/\/www.instagram.com\/ferrovial\/?hl=es\" target=\"_blank\" rel=\"dofollow noopener\">canal de Instagram de Ferrovial<\/a> por su exitosa campa\u00f1a #UrbanPeek, llevada a cabo el a\u00f1o pasado en colaboraci\u00f3n con la Comunidad Igers de Espa\u00f1a, un grupo de influencia en Instagram.<\/p>\n<p>La p\u00e1gina PR Daily es parte de Lawrence Ragan Communications, Inc., empresa l\u00edder con m\u00e1s de tres d\u00e9cadas de experiencia en comunicaci\u00f3n institucional, relaciones p\u00fablicas, y elaboraci\u00f3n de boletines informativos de desarrollo del liderazgo. PR Daily goza de una alta difusi\u00f3n, con m\u00e1s de 97k seguidores en Twitter y m\u00e1s de 93k en Facebook.<\/p>\n<p>Estas dos menciones honor\u00edficas se suman al galard\u00f3n recibido por Ferrovial en el <a title=\"Ferrovial Noticia - Premio de D\u00eda de Internet\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/dia-de-internet-2016-ferrovial-perfil-instagram\/\" target=\"_blank\" rel=\"dofollow noopener\">D\u00eda de Internet por el perfil de la compa\u00f1\u00eda en Instagram.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,2200,1019,1024,1904,2242],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-3797","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-innovacion","nivel-2-personas-y-equipo","nivel-2-premios","nivel-2-recursos-humanos","nivel-2-talento"],"acf":[],"yoast_head":"<title>La estrategia de Content Marketing e Instagram de Ferrovial galardonadas en los Premios PR Daily Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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