{"id":3972,"date":"2016-12-02T00:00:00","date_gmt":"2016-12-02T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/ferrovial-galardonada-con-un-premio-content-marketing-award-al-mejor-articulo-de-blog\/"},"modified":"2024-12-13T20:11:53","modified_gmt":"2024-12-13T19:11:53","slug":"ferrovial-galardonada-con-un-premio-content-marketing-award-al-mejor-articulo-de-blog","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/ferrovial-galardonada-con-un-premio-content-marketing-award-al-mejor-articulo-de-blog\/","title":{"rendered":"Ferrovial, galardonada con un premio Content Marketing Award al Mejor Art\u00edculo de Blog"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial ha sido premiada con un Content Marketing Award (CMA) en la categor\u00eda <strong>\u201cBest Blog Post\u201d (Mejor Entrada de Blog) <\/strong>por la entrada titulada <a title=\"Ferrovial Blog- Ingenier\u00eda de ficci\u00f3n - \u00bfC\u00f3mo construir\u00edas la Estrella de la Muerte? \" href=\"https:\/\/blog.ferrovial.com\/es\/2015\/12\/ingenieria-ficcion-como-construiriamos-hoy-en-dia-la-estrella-de-la-muerte\/\" target=\"_blank\" rel=\"dofollow noopener\"><strong>\u201c<\/strong><strong>Ingenier\u00eda de ficci\u00f3n &#8211; \u00bfC\u00f3mo construir\u00edas la Estrella de la Muerte?\u00bb<\/strong><\/a> escrita por <a title=\"Ferrovial Blog- Cristina Garcia Ochoa\" href=\"https:\/\/blog.ferrovial.com\/es\/author\/cristina-garcia-ochoa\/\" target=\"_blank\" rel=\"dofollow noopener\"><strong>Cristina Garcia Ochoa,<\/strong><\/a> Gestora de Proyectos en el Centro para la Innovaci\u00f3n de Infraestructuras Inteligentes de Ferrovial.<\/p>\n<p>El <a title=\"Content Marketing Institute\" href=\"http:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Content Marketing Institute<\/a> es una instituci\u00f3n de formaci\u00f3n y educaci\u00f3n en marketing de contenidos l\u00edder global, y ense\u00f1a a las marcas empresariales a atraer y retener clientes mediante unas narrativas multicanal convincentes. El Institute concede todos los a\u00f1os sus premios <a title=\"Los premios Content Marketing Awards\" href=\"http:\/\/contentmarketingawards.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Content Marketing Awards<\/a>, que han ido ganando importancia hasta convertirse en el programa de premios de marketing de contenidos m\u00e1s importante del mundo. Los Content Marketing Awards de este a\u00f1o contaban con <strong>76 categor\u00edas <\/strong>que abarcaban todos los aspectos de marketing de contenidos, desde estrategia hasta distribuci\u00f3n, pasando por dise\u00f1o y editorial. Un panel formado por jueces de gran relevancia eligi\u00f3 a sus principales contendientes en excelencia de marketing de contenidos de entre m\u00e1s de <strong>1.300 entradas.<\/strong><\/p>\n<p>La entrada del blog fue publicada en la fecha de estreno de la s\u00e9ptima pel\u00edcula de la saga Star Wars, <a title=\"Star Wars- El despertar de la Fuerza\" href=\"https:\/\/es.wikipedia.org\/wiki\/Star_Wars:_el_despertar_de_la_Fuerza\" target=\"_blank\" rel=\"dofollow noopener\"><strong>\u201c<\/strong><strong>Star Wars: El despertar de la fuerza<\/strong>\u201d.<\/a> La entrada analiza las caracter\u00edsticas de la Estaci\u00f3n Espacial de la pel\u00edcula que di\u00f3 inicio a toda la saga all\u00e1 por 1977 <a title=\"Star Wars Una Nueva Esperanza\" href=\"https:\/\/es.wikipedia.org\/wiki\/Star_Wars:_Episode_IV_-_A_New_Hope\" target=\"_blank\" rel=\"dofollow noopener\">(Star Wars &#8211; Una Nueva Esperanza).<\/a> Ha sido una de las de mayor \u00e9xito hasta la fecha, muy compartida en las redes sociales y con numerosas menciones en algunos de los principales medios de comunicaci\u00f3n en Espa\u00f1a<\/p>\n<h2><strong><u>Acerca de la estrategia de Periodismo de Marca de Ferrovial<\/u><\/strong><\/h2>\n<p>En 2015 Ferrovial lanz\u00f3 una nueva estrategia titulada <strong>\u00abPeriodismo de Marca.\u00bb<\/strong> El empleo de este nuevo enfoque m\u00e1s personal e innovador ha permitido contar la historia de Ferrovial a trav\u00e9s de los ojos de sus empleados y a trav\u00e9s de una perspectiva externa, utilizando un estilo fresco y personal y autores ajenos. El contenido del blog est\u00e1 disponible directamente a trav\u00e9s de la <a title=\"Ferrovial Noticias- Ferrovial App\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/toda-la-actualidad-de-ferrovial-en-ferrovial-app\/\" target=\"_blank\" rel=\"dofollow noopener\"><strong>app<\/strong><\/a> de Ferrovial y est\u00e1 compuesto por contenido visual de gran calidad que se puede compartir, como por ejemplo cinemafotos y GIFs, un tono m\u00e1s amable y un lenguaje cotidiano.<\/p>\n<p>Puede encontrar la lista completa de <a title=\"Content Marketing Awards- Finalistas y Ganadores\" href=\"http:\/\/contentmarketingawards.com\/2016-winners-finalists\/\" target=\"_blank\" rel=\"dofollow noopener\">ganadores y finalistas<\/a> de los CMA 2016 en las 76 categor\u00edas en el sitio web de Content Marketing Awards.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":3973,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,987,2200,992,1019,1904],"nivel-5":[],"nivel-1":[],"nivel-3":[1258],"nivel-4":[],"class_list":["post-3972","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-infraestructuras","nivel-2-innovacion","nivel-2-internet","nivel-2-personas-y-equipo","nivel-2-recursos-humanos","nivel-3-espana"],"acf":[],"yoast_head":"<title>Ferrovial, galardonada con un premio Content Marketing Award al Mejor Art\u00edculo de Blog Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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