{"id":4149,"date":"2017-03-13T00:00:00","date_gmt":"2017-03-13T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/premios-pr-daily-2016-video-corporativo-hands\/"},"modified":"2024-12-13T20:11:42","modified_gmt":"2024-12-13T19:11:42","slug":"premios-pr-daily-2016-video-corporativo-hands","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/premios-pr-daily-2016-video-corporativo-hands\/","title":{"rendered":"El v\u00eddeo corporativo Hands gana en los Premios PR Daily 2016"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>El <a title=\"Ferrovial- Hands v\u00eddeo\" href=\"https:\/\/newsroom.ferrovial.com\/es\/videos\/hands\/\" target=\"_blank\" rel=\"dofollow noopener\">v\u00eddeo corporativo <em>Hands<\/em><\/a> de Ferrovial ha ganado el primer premio en la categor\u00eda <em>Company Overview Video <\/em>(visi\u00f3n general de compa\u00f1\u00eda) en los <a title=\"PR Daily- Video Award Winners 2016\" href=\"http:\/\/www.prdaily.com\/Awards\/VideoAwardsWinners2016.aspx\" target=\"_blank\" rel=\"dofollow noopener\"><em>PR Daily\u2019s 2016 Video Awards<\/em><\/a>. En la misma categor\u00eda se ha reconocido con una Menci\u00f3n Especial a <em><a title=\"Miami International Airport\" href=\"http:\/\/www.miami-airport.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Miami International Airport<\/a>, <a title=\"Fiserv.com\" href=\"https:\/\/www.fiserv.com\/index.aspx\" target=\"_blank\" rel=\"nofollow noopener\">Fiserv (Financial Services Technology, Mobile Banking, Payments), <\/a><a title=\"American Dental Association\" href=\"http:\/\/www.ada.org\/en\" target=\"_blank\" rel=\"nofollow noopener\">American Dental Association,<\/a> <a title=\"Lockheed Martin\" href=\"http:\/\/www.lockheedmartin.com\/us.html\" target=\"_blank\" rel=\"nofollow noopener\">Lockheed Martin,\u00a0<\/a> <a title=\"Cedars-Sinai\" href=\"http:\/\/www.cedars-sinai.edu\/index.aspx?gclid=Cj0KEQjwhpnGBRDKpY-My9rdutABEiQAWNcslKbA0tuz0Dl04pi0dU2WA1yqzrIXjLUfTNVUTyhd1gIaAmgO8P8HAQ\" target=\"_blank\" rel=\"nofollow noopener\">Cedars-Sinai <\/a>y <a title=\"Bell Helicopter\" href=\"http:\/\/www.bellhelicopter.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Bell Helicopter<\/a><\/em>.<\/p>\n<h2><strong>Sobre el v\u00eddeo corporativo <em>Hands<\/em><\/strong><\/h2>\n<p>Como cada a\u00f1o, Ferrovial se enfrenta al reto de elaborar <strong>un nuevo v\u00eddeo corporativo<\/strong>. Muchos v\u00eddeos corporativos destacan los proyectos, la actividad o las cifras de la compa\u00f1\u00eda. En este caso, el v\u00eddeo <em>Hands<\/em> es un homenaje a\u00a0 todos los empleados de Ferrovial que se esfuerzan todos los d\u00edas, en todo el mundo para ofrecer el mejor servicio posible. La peculiaridad de este v\u00eddeo, es que a trav\u00e9s de las manos de los trabajadores se muestra la rutina diaria de la compa\u00f1\u00eda, ya sea realizando labores de limpieza, construyendo una nueva l\u00ednea de ferrocarril, liderando un proyecto u operando una gr\u00faa.<\/p>\n<p>El proyecto <em>Hands<\/em> se comenz\u00f3 en enero de 2015. Desde enero a julio se realizaron grabaciones en diferentes partes de Espa\u00f1a y Portugal. Entre julio y agosto se llev\u00f3 a cabo la primera edici\u00f3n del v\u00eddeo, con est\u00e9tica de los a\u00f1os 70 y en blanco y negro. Fue proyectada en octubre en el <em>Annual Meeting<\/em> de Ferrovial 2015. Posteriormente se elabor\u00f3 una adaptaci\u00f3n de <em>Hands<\/em> para la fiesta de Navidad de la compa\u00f1\u00eda, en este caso se adaptaron los grafismos al estilo del evento y el v\u00eddeo tom\u00f3 color. En mayo se volvi\u00f3 a adaptar el v\u00eddeo para la Junta General de Accionistas. Finalmente el v\u00eddeo fue publicado en el canal de YouTube el 27 de mayo en dos versiones, Espa\u00f1ol e Ingl\u00e9s.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/78ax6xWi6l0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Sobre PR Daily<\/strong><\/h3>\n<p>PR Daily es una publicaci\u00f3n norteamericana especializada en relaciones p\u00fablicas, publicidad y marketing, que se ha convertido en un referente de la comunicaci\u00f3n. Forma parte del grupo editorial <a title=\"PR daily-About us\" href=\"https:\/\/www.prdaily.com\/Main\/AboutUs.aspx\" target=\"_blank\" rel=\"dofollow noopener\">Lawrence Ragan Communications, Inc.<\/a>.<\/p>\n<p>El soporte organiza cada a\u00f1o diferentes concursos para reconocer las mejores campa\u00f1as, acciones, materiales de comunicaci\u00f3n offline y online. Ya en 2016, Ferrovial gan\u00f3 dos <a title=\"Ferrovial la estrategia de content marketing e instagram de ferrovial galardonadas en los premios pr daily \" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-estrategia-de-content-marketing-e-instagram-de-ferrovial-galardonadas-en-los-premios-pr-daily\/\" target=\"_blank\" rel=\"dofollow noopener\">menciones especiales<\/a> en estos premios de comunicaci\u00f3n por su estrategia de Marketing de contenidos y su perfil de Instagram.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1912,1019,1024,1904,2242],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-4149","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-corporativo","nivel-2-personas-y-equipo","nivel-2-premios","nivel-2-recursos-humanos","nivel-2-talento"],"acf":[],"yoast_head":"<title>El v\u00eddeo corporativo Hands gana en los Premios PR Daily 2016 Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/premios-pr-daily-2016-video-corporativo-hands\/\" 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