{"id":4261,"date":"2017-06-01T00:00:00","date_gmt":"2017-06-01T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/campana-en-instagram-premio-urbanpeek\/"},"modified":"2022-12-21T09:33:12","modified_gmt":"2022-12-21T08:33:12","slug":"campana-en-instagram-premio-urbanpeek","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/campana-en-instagram-premio-urbanpeek\/","title":{"rendered":"La campa\u00f1a en Instagram #UrbanPeek, Mejor Campa\u00f1a Digital en los premios European Digital Mindset"},"content":{"rendered":"
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Ferrovial ha sido galardona en los premios European Digital Mindset 2017<\/em><\/a>\u00a0en la categor\u00eda Mejor Campa\u00f1a Digital por su\u00a0campa\u00f1a en Instagram,\u00a0 <\/a>#UrbanPeek<\/a>.<\/p>\n

En la gala celebrada el 24 de mayo en el Florida Retiro, se dieron a conocer los ganadores durante la ceremonia. En la recogida del premio asisti\u00f3 Astrit Fern\u00e1ndez, Head of Digital Communications de compa\u00f1\u00eda. Los finalistas en esta categor\u00eda fueron McCann,<\/a> por la campa\u00f1a realizada para J\u00e4ggermeister<\/a>, y Damm<\/a> por la campa\u00f1a transmedia de 2016 para el cortometraje de \u00abLas peque\u00f1as cosas\u00bb.<\/a><\/p>\n

Los galardones European Digital Mindset<\/em> est\u00e1n organizados por el congreso Digital Business World (DES Madrid)<\/a>, que se celebr\u00f3 en Madrid del 23 al 25 de mayo, y que tienen como objetivo presentar las \u00faltimas novedades en el \u00e1rea de la transformaci\u00f3n digital.<\/p>\n

Sobre la campa\u00f1a en Instagram #UrbanPeek de Ferrovial\u00a0<\/strong><\/h2>\n

Ferrovial est\u00e1 presente en Instagram para difundir una perspectiva interna de sus operaciones y servicios. Con el objetivo de llegar a m\u00e1s alcance y trabajar la reputaci\u00f3n de la marca, Ferrovial desarroll\u00f3 la campa\u00f1a en Instagram #UrbanPeek<\/a> para posicionar a Ferrovial como empresa innovadora en el sector de las infraestructuras, enfocada a las nuevas tendencias.<\/p>\n

Es por ello que junto con la comunidad Instagramers (@IgersSpain<\/a>) y Ferrovial (@ferrovial<\/a>)\u00a0 animaron a todos los usuarios que sienten pasi\u00f3n por el Street Photo<\/em> a llenar la red social con fotograf\u00edas de infraestructuras urbanas, ciudades, arquitectura, transporte, utilizando el hashtag #URBANPEEK a trav\u00e9s de un concurso.\u00a0 El nombre de la acci\u00f3n se debe a una combinaci\u00f3n de las palabras \u201cUrban\u201d, que describe el trabajo innovador de la compa\u00f1\u00eda en infraestructuras, y \u201cPeek\u201d (echar un vistazo) de la expresi\u00f3n inglesa Sneak Peek<\/em> (vistazo previo).<\/p>\n

En noviembre de 2017 m\u00e1s de 7 mil im\u00e1genes publicaron fotograf\u00edas urbanas<\/strong> etiquetaron para participar en el concurso. En respuesta a la gran acogida por parte de la comunidad, se seleccionaron 50 instant\u00e1neas finalistas<\/strong> para organizar una exposici\u00f3n en el espacio concept store<\/em> de El Paracaidista<\/a>. Un jurado formado por Instagramers, el ganador de la primera edici\u00f3n (@StopTheRoc<\/a>) y Ferrovial seleccion\u00f3 de entre \u00a0los 49 finalistas, al ganador<\/a>, Rub\u00e9n Rodr\u00edguez Montero, al\u00edas @rrmontero<\/a>, con su fotograf\u00eda que refleja un d\u00eda en la ciudad americana de Chicago despu\u00e9s de la lluvia<\/a>.<\/p>\n

Asimismo, en la edici\u00f3n 2016 de estos mismos premios fue reconocido Federico Fl\u00f3rez, CIIO de Ferrovial como Mejor L\u00edder Digital<\/a>.<\/p>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"featured_media":4262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[972,992,1019,1024,1904,2242],"nivel-5":[],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-4261","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-eventos","nivel-2-internet","nivel-2-personas-y-equipo","nivel-2-premios","nivel-2-recursos-humanos","nivel-2-talento"],"acf":[],"yoast_head":"La campa\u00f1a en Instagram #UrbanPeek, Mejor Campa\u00f1a Digital en los premios European Digital Mindset Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, 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