{"id":4610,"date":"2018-01-17T00:00:00","date_gmt":"2018-01-17T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/news\/universidades-y-corporaciones-libro-mit\/"},"modified":"2024-12-13T20:08:48","modified_gmt":"2024-12-13T19:08:48","slug":"universidades-y-corporaciones-libro-mit","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/universidades-y-corporaciones-libro-mit\/","title":{"rendered":"Ferrovial colabora en un libro editado por el MIT sobre alianzas estrat\u00e9gicas entre universidades y grandes empresas"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>La <a title=\"Direcci\u00f3n de Innovaci\u00f3n - Ferrovial\" href=\"https:\/\/www.ferrovial.com\/en\/our-commitment\/innovation\/\" target=\"_blank\" rel=\"dofollow noopener\">Direcci\u00f3n de Innovaci\u00f3n<\/a> de Ferrovial, a trav\u00e9s de Alberto L\u00f3pez-Oleaga, Manuel Mart\u00ednez y Ciro Acedo Boria, ha participado en la elaboraci\u00f3n de un libro auspiciado por el <a title=\"MIT\" href=\"http:\/\/web.mit.edu\/\" target=\"_blank\" rel=\"dofollow noopener\">MIT<\/a> sobre la colaboraci\u00f3n entre universidades y grandes empresas.<\/p>\n<p>El libro trata de explicar, mediante ejemplos reales, <strong>c\u00f3mo desarrollar alianzas estrat\u00e9gicas exitosas entre universidades y corporaciones<\/strong>, mostrando las buenas pr\u00e1cticas de algunas de estas \u00faltimas en este \u00e1mbito.<\/p>\n<p>El libro abarca todo el ciclo de una <strong>relaci\u00f3n de colaboraci\u00f3n<\/strong> entre universidades y grandes empresas: elegir los temas de colaboraci\u00f3n, elegir los socios, identificar los formatos de cooperaci\u00f3n que mejor encajan con los temas y los socios elegidos, selecci\u00f3n de las personas dedicadas a manejar dicha colaboraci\u00f3n y evaluaci\u00f3n de la relaci\u00f3n para tomar la decisi\u00f3n de renovar, cancelar o modificar la misma.<\/p>\n<p><strong>Ferrovial aporta un cap\u00edtulo al libro<\/strong> en el que cuenta su experiencia creando y manteniendo relaciones s\u00f3lidas y a largo plazo con universidades como la que mantiene desde hace a\u00f1os con el MIT y la <a title=\"Universidad de Alcal\u00e1\" href=\"https:\/\/www.uah.es\/en\/\" target=\"_blank\" rel=\"dofollow noopener\">Universidad de Alcal\u00e1<\/a> (Ci3).<\/p>\n<p>Adem\u00e1s de Ferrovial, el libro cuenta con la participaci\u00f3n de otras grandes empresas como <a title=\"BMW\" href=\"https:\/\/www.bmw.es\/es\/index.html\" target=\"_blank\" rel=\"dofollow noopener\">BMW<\/a>, <a title=\"Siemens\" href=\"https:\/\/www.siemens.com\/es\/es\/home.html\" target=\"_blank\" rel=\"dofollow noopener\">Siemens<\/a>, <a title=\"IBM\" href=\"https:\/\/www.ibm.com\/es-es\/\" target=\"_blank\" rel=\"dofollow noopener\">IBM<\/a>,<a title=\"Novo Nordisk\" href=\"https:\/\/www.novonordisk.com\/\" target=\"_blank\" rel=\"dofollow noopener\"> Novo Nordisk<\/a>, <a title=\"Rolls Royce\" href=\"https:\/\/www.rolls-roycemotorcars.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Rolls Royce<\/a> y <a title=\"Facebook\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Facebook<\/a> entre otras.<\/p>\n<p>Adem\u00e1s, nuestro compa\u00f1ero <strong>Ciro Acedo<\/strong> particip\u00f3 en un encuentro organizado en el MIT donde present\u00f3 el cap\u00edtulo escrito por Ferrovial.<\/p>\n<p>La publicaci\u00f3n del libro est\u00e1 prevista para marzo de 2018 por <a title=\"Elsevier\" href=\"https:\/\/www.elsevier.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Elsevier<\/a>. Mientras tanto, los responsables del libro junto con la profesora del MIT Fiona Murray, han escrito un art\u00edculo explicando el contenido del libro que acaba de publicarse en el <a title=\"Sloan Management Review\" href=\"https:\/\/sloanreview.mit.edu\/\" target=\"_blank\" rel=\"dofollow noopener\">Sloan Management Review<\/a>. Este art\u00edculo puede consultarse en <a title=\"Developing Succesful Strategic Partnerships with Universities\" href=\"https:\/\/sloanreview.mit.edu\/article\/developing-successful-strategic-partnerships-with-universities\/\" target=\"_blank\" rel=\"dofollow noopener\">este enlace<\/a>.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4611,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[2621,1912,2217,1842],"nivel-5":[1902],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-4610","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-comunicacion","nivel-2-corporativo","nivel-2-estrategia-empresarial","nivel-2-mit","nivel-5-ferrovial"],"acf":[],"yoast_head":"<title>Ferrovial colabora en un libro editado por el MIT sobre alianzas estrat\u00e9gicas entre universidades y grandes empresas Sala de prensa Ferrovial | \u00daltimas 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