{"id":57357,"date":"2018-12-21T10:56:56","date_gmt":"2018-12-21T09:56:56","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=57357"},"modified":"2022-12-21T09:08:43","modified_gmt":"2022-12-21T08:08:43","slug":"la-startup-goodbag-gana-la-segunda-edicion-de-build-up","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-startup-goodbag-gana-la-segunda-edicion-de-build-up\/","title":{"rendered":"La startup Goodbag gana la segunda edici\u00f3n de Build Up!"},"content":{"rendered":"    <section class=\"image-section \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n        <figure class=\"image-section__figure\">\n            <img decoding=\"async\" src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/01\/15152428\/build-up-other-photo.jpg\" title=\"Buidup! 2018\" alt=\"Cartel Buildup!\" class=\"image-section__image\">\n                    <\/figure>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>El pasado jueves 22 de noviembre, en La N@ave Boeticher, ha tenido lugar la sesi\u00f3n final de la segunda edici\u00f3n de Build Up!, donde las 5 startups finalistas de esta convocatoria han presentado sus soluciones ante un jurado de expertos. El reto de esta segunda edici\u00f3n se ha enfocado en buscar <strong>soluciones que reduzcan dr\u00e1sticamente el uso de las bolas LAG (Liquid, Aerosols and Gases) en los aeropuertos<\/strong>, en sus siglas en ingl\u00e9s. Es decir, aquellas bolsas en las estamos obligados a guardar los l\u00edquidos cuando volamos con equipaje de cabina. Este reto, propuesto por el <em>Centre of Excellence for Sustainability<\/em> del aeropuerto de Heathrow, <strong>pretende reducir el impacto medioambiental que supone que el n\u00famero de bolsas de este tipo<\/strong> utilizadas al a\u00f1o sea mayor que el n\u00famero de pasajeros que aterriza y\/o despega de Heathrow.<\/p>\n<div style=\"width: 854px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-57357-1\" width=\"854\" height=\"480\" poster=\"https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2019\/01\/build-up-other-photo.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2019\/01\/Buildup-comprimido.mp4?_=1\" \/><a href=\"https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2019\/01\/Buildup-comprimido.mp4\">https:\/\/newsroom.ferrovial.com\/wp-content\/uploads\/sites\/4\/2019\/01\/Buildup-comprimido.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Concretamente, las 5 startups finalistas, seleccionadas de un total de 24 propuestas recibidas, han presentado durante 10 minutos sus soluciones para responder al reto\u00bb\u00bfC\u00f3mo se puede reducir el impacto de las bolsas de pl\u00e1stico desechables usadas para almacenar l\u00edquidos, aerosoles, y geles (LAG) en el equipaje de mano?\u00bb ante un jurado compuesto por:<\/p>\n<ul>\n<li>Matt Prescott, Director of the Centre for Sustainability of Heathrow Airport<\/li>\n<li>Tom Holyford, Security Programmes Mananer for Heathrow Airport<\/li>\n<li>Gonzalo Velasco, Portfolio Management Director for Ferrovial Airports<\/li>\n<li>Valent\u00edn Alfaya, Quality &amp; Environment Director for Ferrovial<\/li>\n<li>Jos\u00e9 Luis Mu\u00f1oz, Climate KIC Spain Director<\/li>\n<li>Rafael Fern\u00e1ndez, Innovation and Digital Strategy Director for Ferrovial<\/li>\n<\/ul>\n<p>Tras la deliberaci\u00f3n, el jurado ha decidido que la startup ganadora fuera la austriaca Goodbag, que propone una soluci\u00f3n que <strong>pretende incentivar a los pasajeros a actuar de forma m\u00e1s sostenible<\/strong> mediante la gamificaci\u00f3n de la experiencia de usuario. Ahora, Goodbag tendr\u00e1 la oportunidad de probar esta soluci\u00f3n mediante un proyecto piloto acordado con el aeropuerto de Heathrow.<\/p>\n<p>Las otras startups finalistas que presentaron sus soluciones fueron:<\/p>\n<ul>\n<li>Relicta, startup italiana que propone fabricar bolsas utilizando un material soluble en agua hecho de desechos industriales de pescado.<\/li>\n<li>Yased, startup espa\u00f1ola con una soluci\u00f3n novedosa que utiliza la disoluci\u00f3n en su proceso para el reciclado de todo tipo de poliestireno.<\/li>\n<li>Combusti\u00f3n ECO, startup espa\u00f1ola que desarrolla materiales que respetan el medio ambiente y a la vez poseen cualidades muy especiales.<\/li>\n<li>Precious Plastics, una comunidad global de cientos de personas que trabajan para encontrar una soluci\u00f3n a la contaminaci\u00f3n pl\u00e1stica.<\/li>\n<\/ul>\n<p>Adem\u00e1s, esta segunda edici\u00f3n de Build Up! ha contado con el estimable apoyo del nodo espa\u00f1ol del Climate KIC, la mayor colaboraci\u00f3n p\u00fablica-privada de Europa centrada en la innovaci\u00f3n para mitigar el cambio clim\u00e1tico, de la cual Ferrovial es socio principal.<\/p>\n<p>Desde Ferrovial, damos la enhorabuena a todas las startups finalistas de esta segunda convocatoria de Build Up! que han hecho un gran trabajo y, en especial, a Goodbag como ganadora.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":57354,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[928,936,960,2200,999,2091,1045],"nivel-5":[2247],"nivel-1":[],"nivel-3":[1258],"nivel-4":[1809],"class_list":["post-57357","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-cambio-climatico","nivel-2-conservacion-del-medio-ambiente","nivel-2-emprendedores","nivel-2-innovacion","nivel-2-lucha-contra-la-contaminacion","nivel-2-proyectos","nivel-2-sostenibilidad","nivel-5-aeropuerto-de-heathrow","nivel-3-espana","nivel-4-madrid"],"acf":[],"yoast_head":"<title>La startup Goodbag gana la segunda edici\u00f3n de Build Up!<\/title>\n<meta name=\"description\" content=\"La iniciativa Build Up! vio presentar a las 5 startups finalistas que propusieron sus soluciones para reducir el uso de bolsas LAG en los aeropuertos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/la-startup-goodbag-gana-la-segunda-edicion-de-build-up\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La startup Goodbag gana la segunda edici\u00f3n de Build Up!\" \/>\n<meta property=\"og:description\" content=\"La iniciativa Build Up! 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