{"id":81688,"date":"2019-04-09T14:47:05","date_gmt":"2019-04-09T12:47:05","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/?post_type=new&#038;p=81688"},"modified":"2024-12-13T20:04:41","modified_gmt":"2024-12-13T19:04:41","slug":"el-salado-premios-dircom","status":"publish","type":"new","link":"https:\/\/newsroom.ferrovial.com\/es\/noticias\/el-salado-premios-dircom\/","title":{"rendered":"La campa\u00f1a \u201cEl Salado, agua para la paz\u201d recibe dos galardones en los Premios Dircom Ram\u00f3n del Corral"},"content":{"rendered":"    <section class=\"image-section \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n        <figure class=\"image-section__figure\">\n            <img decoding=\"async\" src=\"https:\/\/static.newsroom.ferrovial.com\/wp-content\/uploads\/2019\/04\/15152138\/premios-dircon-ferrovial.jpg\" title=\"premios dircon ferrovial\" alt=\"premios dircon ferrovial\" class=\"image-section__image\">\n                    <\/figure>\n        <\/div>\n    <\/section>\n    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>En total se presentaron <strong>m\u00e1s de 130 proyectos<\/strong> en las <strong>23 categor\u00edas<\/strong> que engloban desde campa\u00f1as o eventos tanto externas como internas, hasta publicaciones, acciones o plataformas digitales, asimismo se incluye una categor\u00eda extraordinaria que reconoce la mejor estrategia global de comunicaci\u00f3n corporativa.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EjEfz2LwpBg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Sobre la campa\u00f1a El Salado, agua para la paz <\/strong><\/h2>\n<p>El 18 de febrero de 2000, en la poblaci\u00f3n de <a href=\"https:\/\/www.ferrovial.com\/es\/proyectos\/agua-potable-para-una-vida-digna-en-el-centro-poblado-de-el-salado-bolivar\/\" target=\"_blank\" rel=\"noopener\">El Salado<\/a>, se protagoniz\u00f3 uno de los conflictos m\u00e1s crueles de Colombia. Todos los habitantes abandonaron la localidad y tras dos a\u00f1os de \u00e9xodo, 200 familias decidieron volver y recuperar su tierra. Ferrovial, dentro del programa de RSC <a href=\"https:\/\/www.ferrovial.com\/es\/nuestro-compromiso-ferrovial\/responsabilidad-corporativa\/programas-sociales\/infraestructuras-sociales\/\" target=\"_blank\" rel=\"noopener\">Infraestructuras Sociales<\/a>, junto a las ONGs <a href=\"https:\/\/ayudaenaccion.org\/ong\/\" target=\"_blank\" rel=\"noopener\">Ayuda en Acci\u00f3n<\/a> y la Fundaci\u00f3n Semana, trabaj\u00f3 en la rehabilitaci\u00f3n y ampliaci\u00f3n del sistema de acueducto, as\u00ed como la creaci\u00f3n de una estructura organizativa, la Junta del Agua, para su mantenimiento y desarrollo.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lUFm3h_Qk5Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Desde la compa\u00f1\u00eda se quiso homenajear a la comunidad saladina bajo la campa\u00f1a \u201c<a href=\"https:\/\/www.aguaparalapaz.com\" target=\"_blank\" rel=\"noopener\">El Salado, agua para la paz<\/a>\u201d, explicando la historia real, sin frivolizar, y dejando un legado para las futuras generaciones. Con este objetivo, se cont\u00f3 con los artistas de c\u00f3mic colombianos <a href=\"http:\/\/sharpball.co\/\" target=\"_blank\" rel=\"noopener\">Sharpball<\/a> para explicar en una <strong>novela gr\u00e1fica,<\/strong> con toques de realismo m\u00e1gico, la historia de El Salado. Esta historia se llev\u00f3 al mundo digital a trav\u00e9s de una web en la que se quer\u00eda entrelazar la historia del c\u00f3mic y los testimonios reales. Para ello se dise\u00f1\u00f3 una web poco convencional, donde las ilustraciones brillaran y destacaran, con un men\u00fa que invitara al usuario a viajar por la historia a trav\u00e9s de recursos extras como grafismos, texto, fotos, y v\u00eddeos testimoniales.<\/p>\n<p>Desde el lanzamiento de la campa\u00f1a y la novela, \u00e9sta ha tenido un gran \u00e9xito en descargas as\u00ed como ha sido muy compartida en redes sociales, pero quiz\u00e1, uno de los resultados m\u00e1s emocionantes fue el feedback de los saladeros, quienes confirmaron la gran satisfacci\u00f3n de haber participado en este proyecto ya que era la forma ideal de mostrar a las j\u00f3venes generaciones lo sucedido para que nunca olviden.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KrGP8FWft_s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":81693,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[906,2621,1024,2239,2201,1036],"nivel-5":[],"nivel-1":[],"nivel-3":[1257,1258],"nivel-4":[],"class_list":["post-81688","new","type-new","status-publish","has-post-thumbnail","hentry","nivel-2-accion-social","nivel-2-comunicacion","nivel-2-premios","nivel-2-programas-sociales","nivel-2-proyectos-sociales","nivel-2-responsabilidad-social-corporativa","nivel-3-colombia","nivel-3-espana"],"acf":[],"yoast_head":"<title>\u201cEl Salado, agua para la paz\u201d recibe dos galardones<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/el-salado-premios-dircom\/\" 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