{"id":643,"date":"2010-12-12T00:00:00","date_gmt":"2010-12-12T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/press_releases\/ferrovial-obtiene-el-european-excellence-award-2010-por-la-campana-de-comunicacion-para-la-fusion-con-cintra\/"},"modified":"2024-12-13T19:35:06","modified_gmt":"2024-12-13T18:35:06","slug":"ferrovial-obtiene-el-european-excellence-award-2010-por-la-campana-de-comunicacion-para-la-fusion-con-cintra","status":"publish","type":"press_release","link":"https:\/\/newsroom.ferrovial.com\/es\/notas-prensa\/ferrovial-obtiene-el-european-excellence-award-2010-por-la-campana-de-comunicacion-para-la-fusion-con-cintra\/","title":{"rendered":"Ferrovial obtiene el &#8216;European Excellence Award 2010&#8217; por la campa\u00f1a de comunicaci\u00f3n para la fusi\u00f3n con Cintra"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p>Ferrovial ha recibido el galard\u00f3n \u0091European Excellence Award 2010\u0092, en la categor\u00eda de \u0091Fusiones y Adquisiciones\u0092, por la campa\u00f1a de comunicaci\u00f3n y el cambio de marca realizados con motivo de la fusi\u00f3n Ferrovial-Cintra durante el pasado ejercicio. Los premios, concedidos por la prestigiosa revista \u0091Communication Director\u0092, reconocen a aquellas compa\u00f1\u00edas que mayores logros han obtenido en todas las disciplinas de la comunicaci\u00f3n a nivel europeo.<\/p>\n<p>De entre m\u00e1s de 1.400 participantes, el Jurado, compuesto por especialistas en comunicaci\u00f3n de toda Europa, ha valorado positivamente la estrategia informativa durante la operaci\u00f3n de fusi\u00f3n y el posicionamiento de la nueva Ferrovial como gestor de referencia internacional en infraestructuras de transporte y servicios, as\u00ed como el lanzamiento e implementaci\u00f3n de la nueva identidad corporativa.<\/p>\n<p>Durante la ceremonia de entrega de premios, celebrada en Praga, el Jurado ha destacado la labor comunicativa de Ferrovial por haber transmitido adecuadamente los beneficios de la integraci\u00f3n (mayor tama\u00f1o, balance, solidez, liquidez y estabilidad) como la mejor manera de adaptarse a los cambios producidos en el entorno competitivo y dar lugar a una nueva compa\u00f1\u00eda cuyo valor \u00abes mayor que la suma de las partes.\u00bb<\/p>\n<p>En cuanto a la nueva identidad corporativa, el Jurado ha destacado la oportunidad de esta fusi\u00f3n para, por un lado, presentar el nuevo logotipo, que refleja la evoluci\u00f3n de Ferrovial unida al concepto de &#8216;Infraestructuras inteligentes&#8217;, al tiempo que conserva las ra\u00edces de una empresa con un historial de casi seis d\u00e9cadas, y por otro lado, unificar la imagen de las empresas filiales a fin de optimizar procesos y generar nuevas sinergias.<\/p>\n<p>La revista especializada \u0091Communication Director\u0092 es tambi\u00e9n co-anfitriona de la Cumbre Europea de Comunicaci\u00f3n, el mayor encuentro europeo de profesionales del marketing y la comunicaci\u00f3n internacional.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[907,2621,1910,1024],"nivel-5":[1729],"nivel-1":[],"nivel-3":[],"nivel-4":[],"class_list":["post-643","press_release","type-press_release","status-publish","hentry","nivel-2-accionistas-e-inversores","nivel-2-comunicacion","nivel-2-fusiones-y-adquisiciones","nivel-2-premios","nivel-5-cintra"],"acf":[],"yoast_head":"<title>Ferrovial obtiene el &#039;European Excellence Award 2010&#039; por la campa\u00f1a de comunicaci\u00f3n para la fusi\u00f3n con Cintra Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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