{"id":983,"date":"2017-03-30T00:00:00","date_gmt":"2017-03-30T00:00:00","guid":{"rendered":"https:\/\/newsroom.ferrovial.com\/press_releases\/reciclaje-en-londres-londoners-lab\/"},"modified":"2024-10-25T23:25:40","modified_gmt":"2024-10-25T21:25:40","slug":"reciclaje-en-londres-londoners-lab","status":"publish","type":"press_release","link":"https:\/\/newsroom.ferrovial.com\/es\/notas-prensa\/reciclaje-en-londres-londoners-lab\/","title":{"rendered":"Ferrovial Servicios lanza un programa de innovaci\u00f3n para mejorar los servicios urbanos en Londres"},"content":{"rendered":"    <section class=\"wysiwyg text-editor \" id=\"\">\n        <div class=\"container container--narrow container--p-10\">\n            <p><strong>Ferrovial Servicios<\/strong>, junto con la <a title=\"Autoridad del Gran Londres\" href=\"https:\/\/www.london.gov.uk\/\" target=\"_blank\" rel=\"dofollow noopener\">Autoridad del Gran Londres<\/a>, <a title=\"University College London\" href=\"http:\/\/www.ucl.ac.uk\/\" target=\"_blank\" rel=\"dofollow noopener\">University College London<\/a> (UCL) y <a title=\"Future Cities Catapult\" href=\"http:\/\/futurecities.catapult.org.uk\/\" target=\"_blank\" rel=\"dofollow noopener\">Future Cities Catapult<\/a>\u00a0(centro de promoci\u00f3n de la innovaci\u00f3n urbana), ha lanzado <strong>Londoners\u2019 Lab<\/strong>, un programa orientado a mejorar los servicios urbanos a trav\u00e9s de la participaci\u00f3n ciudadana.<\/p>\n<p>Londoners&#8217; Lab, que contar\u00e1 con el apoyo de <a title=\"Amey\" href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/ferrovial-servicios\/sobre-ferrovial-servicios\/ferrovial-servicios-reino-unido\/\">Amey<\/a>, filial brit\u00e1nica de <a title=\"Ferrovial Servicios \" href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/ferrovial-servicios\/sobre-ferrovial-servicios\/\">Ferrovial Servicios<\/a>, se ha marcado como primer objetivo <strong>impulsar el reciclaje<\/strong> de los londinenses. La metodolog\u00eda empleada en el programa se basar\u00e1 en la experimentaci\u00f3n aplicada. En primer lugar, se entrevistar\u00e1 a los residentes para, a partir de sus opiniones, dise\u00f1ar soluciones que ser\u00e1n probadas en la ciudad. Un an\u00e1lisis de impacto detallar\u00e1 el beneficio generado por el programa.<\/p>\n<p>\u201cLondres es claramente un referente mundial en <a title=\"innovaci\u00f3n urbana\" href=\"https:\/\/newsroom.ferrovial.com\/es\/noticias\/iniciativas-en-innovacion-urbana-en-reino-unido\/\">innovaci\u00f3n urbana<\/a>. Est\u00e1 impulsando avances muy relevantes en la gesti\u00f3n de la ciudad, como son la anal\u00edtica de datos, la participaci\u00f3n ciudadana y la <strong>econom\u00eda circular<\/strong>. Estamos convencidos de que las relaciones estrat\u00e9gicas entre las administraciones locales y los proveedores de servicios son un factor clave para mejorar tanto la gesti\u00f3n de las ciudades como la experiencia de sus ciudadanos y visitantes\u201d, explica <strong>Santiago Olivares<\/strong>, Consejero Delegado de Ferrovial Servicios.<\/p>\n<p>Aunque Londoners&#8217; Lab centrar\u00e1 su labor en Londres, abordar\u00e1 un reto com\u00fan a todas las ciudades de Reino Unido. El trabajo de experimentaci\u00f3n se desarrollar\u00e1 en un distrito de Londres para, posteriormente, evaluar su aplicaci\u00f3n tanto a otros distritos de la capital brit\u00e1nica como a otros municipios.<\/p>\n<p>El <a title=\"Centro de Competencia de Ciudades\" href=\"https:\/\/www.ferrovial.com\/es\/lineas-de-negocio\/ferrovial-servicios\/centros-de-competencia\/ciudades\/\">Centro de Competencia de Ciudades<\/a> de Ferrovial Servicios gestionar\u00e1 el programa. UCL definir\u00e1 y pondr\u00e1 en pr\u00e1ctica la metodolog\u00eda para involucrar a los ciudadanos e interpretar su comportamiento. A partir de la informaci\u00f3n obtenida, la Universidad liderar\u00e1 el dise\u00f1o y la creaci\u00f3n de las soluciones. Future Cities Catapult desarrollar\u00e1\u00a0 un caso de negocio y otros materiales sobre el programa, que se distribuir\u00e1n entre las autoridades locales con el fin de compartir la experiencia y las conclusiones del programa.<\/p>\n<p>Esta colaboraci\u00f3n se enmarca dentro del <strong>compromiso del alcalde de Londres<\/strong>, Sadiq Khan, de mejorar los ratios de reciclaje, para alcanzar el objetivo de una tasa de reciclaje del 65% en 2030 y el status de ciudad con cero emisiones de di\u00f3xido de carbono en 2050.<\/p>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":984,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","nivel-2":[1456,2200,1063,2239,1036,2554,1045],"nivel-5":[],"nivel-1":[],"nivel-3":[1264],"nivel-4":[],"class_list":["post-983","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","nivel-2-economia-circular","nivel-2-innovacion","nivel-2-innovacion-urbana","nivel-2-programas-sociales","nivel-2-responsabilidad-social-corporativa","nivel-2-servicios","nivel-2-sostenibilidad","nivel-3-reino-unido"],"acf":[],"yoast_head":"<title>Ferrovial Servicios lanza un programa de innovaci\u00f3n para mejorar los servicios urbanos en Londres Sala de prensa Ferrovial | \u00daltimas noticias<\/title>\n<meta name=\"description\" content=\"Sala de prensa Ferrovial | \u00daltimas noticias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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