- Maintains yellow as the principal color, along with gray and white
- The new image is aligned with the company’s strategy as a leader in managing transport infrastructure and services.
- The company has adopted the baseline ‘Engineering human progress’, which reflects the projects that Ferrovial carries out: intelligent, eco-efficient, safe, and which serve society.
Madrid, 19th October 2009. Today Ferrovial debuts its new corporate identity, which represents a substantial change over the previous one that dated back to the 1970s. Ferrovial has launched its new logotype, which reflects its evolution and growth yet preserves the roots of a company whose history spans almost six decades. The change of corporate identity coincides with the Extraordinary Shareholders’ Meeting to be held tomorrow. The Board will vote on the merger with Cintra, which represents a step forward in the strategy to create an integrated infrastructure and services company.
The new logotype symbolizes the change in the business over recent years. Ferrovial has diversified its businesses and the countries in which it operates to become a leading global group in transport infrastructure and services, highlights Juan Francisco Polo, Director of Communication and Corporate Responsibility for the company.
The renewed corporate identity is modern and forward-looking as well as being simple and clear. It maintains the yellow which traditionally identifies Ferrovial, and uses medium gray as the secondary color, as well as white.
In addition to its own logotype, Ferrovial will unify the corporate identity of seven of the Group’s main companies: Cintra, Ferrovial Agroman, Budimex, Cadagua, Cespa, Amey and Ferroser. Cintra and Cespa will retain their original symbols within the same line of identity selected by the group. This will help to identify each of the subsidiary companies’ activities with those performed by the Group itself. BAA, Webber and Swissport, for business and activity reasons, will retain their original logotypes.
The company’s new identity will be gradually phased in during 2010. SUMMA, one of the leading firms in corporate identity and graphic design, has been responsible for the development of the new corporate identity in collaboration with Ferrovial’s Department of Communication.
Engineering human progress
The chosen baseline Engineering human progress, conveys the idea of the relationship between human progress and infrastructure. It invites us to think about projects created for humanity’s advancement: intelligent, eco-efficient, safe and which serve society.
Many of the projects developed by Ferrovial in recent years fall into this category, since they incorporate a range of technologies to process information and provide better service to clients and end-users.
This is because the service excellence of infrastructures is a result of applying intelligence at every stage of the value chain: from design, construction, maintenance and operation to financing, service delivery and adaptation to the needs of communities. In short, engineering based on creating value for citizens.
The company’s long-term vision is based on this perspective, and is embodied in many of Ferrovial’s most emblematic projects: the free-flow automatic toll system on the 407 ETR; the DAVAO system for automatic detection of high-occupancy vehicles on toll roads; eco-efficient building; and the commitment to new technology in water treatment.
Engineering human progress represents progress in the process of continuous improvement in which Ferrovial takes the initiative to become the engine of growth.