407 ETR launched its second summer safety contest today to raise awareness and encourage dialogue about road safety.
“This contest is really about getting people talking and thinking about road safety. Any story or safety tip that encourages someone to be a well-prepared and defensive driver can avoid an injury or even save a life.”
“The LikeYouCare campaign reminds drivers that our choices affect the safety of other people and urges them to drive like they care about their friends, family, neighbours and community. We’re honoured that 407 ETR has chosen to highlight this campaign as their first topic for their summer safety campaign.”