- ‘Creation in Motion’, an initiative developed by Ferrovial, wins the recognition for the best global communication strategy.
- The Dircom Ramón del Corral 2023 Awards recognize the best communication cases and practices in Spain.
The Association of Communication Directors, Dircom, through the Ramón del Corral Awards, has chosen the “Creation in Motion” campaign as the best Global Corporate Communication Strategy. Within these awards that distinguish excellence and best practices in corporate communication carried out and disseminated in Spain, the category of Best Global Corporate Communication Strategy is especially relevant, recognizing the best actions through multiple media, which seek to improve the organization’s reputation.
About Ferrovial’s ‘Creation in Motion’
‘Creation in Motion’ was an initiative that sought to unite infrastructure with art. For this, the artist José Manuel Ballester was commissioned to photograph Ferrovial’s projects worldwide. The artist traveled to 10 countries for twelve months, visiting 100 infrastructures, and 30,000km of travel, testifying to Ferrovial’s main activities and capturing the exceptionalism, energy, and effort in each of its works.
