Ferrovial, Awarded for the Best Global Corporate Communication Strategy at the Ramón Del Corral Awards


  • ‘Creation in Motion’, an initiative developed by Ferrovial, wins the recognition for the best global communication strategy.
  • The Dircom Ramón del Corral 2023 Awards recognize the best communication cases and practices in Spain.

The Association of Communication Directors, Dircom, through the Ramón del Corral Awards, has chosen the “Creation in Motion” campaign as the best Global Corporate Communication Strategy. Within these awards that distinguish excellence and best practices in corporate communication carried out and disseminated in Spain, the category of Best Global Corporate Communication Strategy is especially relevant, recognizing the best actions through multiple media, which seek to improve the organization’s reputation.

About Ferrovial’s ‘Creation in Motion’

‘Creation in Motion’ was an initiative that sought to unite infrastructure with art. For this, the artist José Manuel Ballester was commissioned to photograph Ferrovial’s projects worldwide. The artist traveled to 10 countries for twelve months, visiting 100 infrastructures, and 30,000km of travel, testifying to Ferrovial’s main activities and capturing the exceptionalism, energy, and effort in each of its works.

This journey led to the ‘Creation in Motion’ exhibition, inaugurated in June 2022 at the Espacio Fundación Telefónica by Their Majesties King Felipe II. It added more than 20,000 people in 3 months. Ferrovial and La Fábrica also created a book with all the photos. This exhibition culminated with an online presentation at creacionenmovimiento.com, a documentary, and a podcast that recounted all the details of this journey and how José Manuel Ballester sees art in infrastructure.
All these actions are added to the fact that all national media, and some international ones, echoed the initiative. Several visits were also made with employees, engineering students, and influencers, achieving an estimated reach of 1 million on social media.


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