Ferrovial talks high-tech highways, connected and autonomous vehicles at SXSW 2023



Ferrovial, a global leader in infrastructure solutions, presented the panel, “The Highway is Calling and Your Car is Answering” at South by Southwest (SXSW) on March 10, 2023. The panel discussed how real-time “conversations” between infrastructure and vehicles can change ground travel forever. 

Pablo Ferrando, Head of Innovation and Revenue Research at Cintra, was joined by Jessica Robinson, Co-Founder and Partner at Assembly Ventures, and Elizabeth McGee, Public Sector Chief Strategy and Innovation Advisor at Intel, moderated the session. 

The conversations from infrastructure to vehicles and between vehicles, really, the possibilities are endless. I think we’ll reach a point in which they’ll communicate effectively the exact information that other cars would need to operate and navigate our highways more safely.

The panelists addressed the collaboration needed to make these advanced roads accessible across the United States. 

“On the vehicle side, they’ve now gotten to a point where the car has the technical capability just to talk to something, but a lot of that discussion so far has been from the car to its current automaker cloud,” said Jessica Robinson. “What does it look like to really have a robust conversation … That’s the point that we’re starting to get to now.” 

“Once we figure out of all of these pilots which one brings the most efficient solution … let’s [let the government] set the rules, the standards, so that the entire industry can figure out what is the best way, the most efficient way to scale this up,” said Ferrando.  

Click here to learn more about AIVIA Smart Roads . 

Ferrovial has been using new technologies to modernize our infrastructure as mobility continues to evolve. The company recently introduced Infraverse, which combines virtual reality and digital twins to create simulations using data to improve operations throughout the asset life cycle. 


About Ferrovial 

Ferrovial is a global infrastructure operator committed to developing innovative solutions for a world on the move. With more than 70 years of experience, its family of companies holds leadership positions in transportation infrastructure, construction, waterworks, and energy. Ferrovial U.S. is headquartered in Austin, Texas, employing thousands of people across the country. For more information, visit ferrovial.us 

Media Contacts 
Rebecca Rountree 

Mike Viesca 

For general media inquiries, please contact us at mediarelationsusa@ferrovial.com 


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