Heathrow, the UKs hub airport, and Oxfam, one of the worlds leading organisations working to overcome global poverty today announce a major new partnership which will see more than £1.6m donated through fundraising, goods and services over the next three years.
30 passenger coin collection points situated across all five terminals will raise an estimated £150,000 a year with a further £360,000 a year committed through donated advertising space, making it Heathrows most significant long-term partnership to date. The partnership is also a unique opportunity for Oxfam to interact with a diverse international audience. Plans are under way to create innovative passenger experiences within the airport to engage and inspire the 70 million people who arrive and depart from Heathrow each year to support Oxfam.
Heathrows staff will be raising money throughout the year with a programme of on-going activities, ranging from an annual ball to marathons, all of which are designed to work with local communities. The overall partnership will increase Oxfams annual income from UK corporate partners by an impressive 10%.
Press release: Heathrow announces charity partnership with Oxfam