The award was granted in the first edition of the European Digital Mindset Awards
to distinguish the most outstanding projects and professionals in the area of digital transformation in each of its five categories: Best Digital Leader, Best Corporate Digitisation Project, Best Journalistic Work on Corporate Digitisation, Best Digital Campaign and Best Startup. These awards recognise the most innovative proposals with a disruptive focus in Customer Experience and Management of Information and Communication Technologies, and which present new models of digital business.
The awards gala took place as part of the Digital Enterprise Show
the leading international meeting on digital transformation, held in Madrid from 24 to 26 May.
The international jury, formed of professionals such as Daniel Newman (Broadsuite Media Group), Beatriz García Quismondo (Womenalia), Michael Krigsman (Cxo Talk) and Andreu Vea (Digital Champion for Spain at the European Commission), announced its decision after assessing more than 150 candidacies from 26 countries. The panel recognised proposals focused on values such as innovation, leadership, disruption and strategy.
Digital Enterprise Show
Digital Enterprise Show is a leading event in Digital Transformation that offers directors, political leaders, human resources managers, technology companies and consultants the most innovative solutions and products to guide major European corporations and SMEs towards digital transformation. This includes technological solutions to improve the customer experience, operational processes and business models in all industries.
Meliá Hotels was recognised with the award for the best company in digital transformation, Fernando Almaraz from the University of Salamanca
received the award for Best Journalistic Work on digital transformation, Improove Search
won for best digital campaign based on digital channels and platforms, and the prize for the most disruptive startup went to Spotcat