has included Ferrovial among its Global Top 50 companies, ranked in terms of excellence in relations with shareholders and investors
. It is also the only infrastructure management and services company in the ranking.The award was presented on 18 November during the IR Global Forum in New York, hosted by IR Magazine
and the National Investor Relations Institute (NIRI) and sponsored by BNY Mellon. The Global Top 50 is compiled with data from an annual survey by IR Magazine in which 500 investors and analysts choose the best companies in the world after analysing the strengths and weaknesses of their IR teams and the key issues affecting relations with investors in five regions: the USA, Canada, Europe, Asia and Brazil. This year's Global Top 50 is more diverse in geographic terms, as companies from Asia and Brazil account for 25% of the total, whereas US companies account for 20%. See the Global Top 50 here.
FERROVIAL - A CASE STUDY OF SUCCESSFUL IR
Ferrovial's experience in investor relations is set out in Paul A. Argenti's book, “Comunicación Estratégica y su contribución a la reputación”, as a case study of building stakeholder trust over the long term and projecting the company's present and future image as fully as possible so that shareholders have the best information about the company's actual situation.
The book, which was presented recently at Deusto Business School, describes the changes in business in the last century and their implications for corporate communications. It serves as a handbook for organisations wishing to implement advanced communication strategies linked to the business model so as to distinguish themselves from their competitors
and, by leveraging their reputation, build strong bonds of trust with their clients, employees, investors and society at large. It contains 16 case studies of best practices on the part of leading Spanish companies, including Ferrovial, Banco Santander, Bankinter, BBVA, Repsol, Danone and Correos. The Ferrovial case study, in the chapter on "Investor relations", addresses the share's performance and perceptions of the company among investors and analysts from its 1999 IPO up to the present, as well as the work done in that period by Investor Relations and Communication (both internal and external).
About the author
Paul A. Argenti is Professor of Corporate Communication at Tuck School of Business (Dartmouth) and a leading expert in this field both in the academy and in strategic consulting. He teaches at some of the most prestigious universities and business schools, such as Columbia University, Erasmus University and Harvard Business School.