Ferrovial has been awarded a Content Marketing Award (CMA) in the “Best Blog Post”
category for the post entitled “Engineering fiction – How would you build the Death Star?”
written by Cristina Garcia Ochoa,
Project Manager at the Centre for the Innovation of Smart Infrastructures at Ferrovial. The Content Marketing Institute
is the leading global content marketing education and training institution, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. Every year they produce the Content Marketing Awards
, which has grown to become the world´s largest content marketing awards program. This year’s Content Marketing Awards consisted of 76 categories
which covered all aspects of content marketing, from strategy to distribution, from design to editorial. A panel of high-profile judges chose their top contenders in content marketing excellence from more than 1,300 entries.
The blog entry was published on the same date as the premiere of the 7th
Star Wars film, “Star Wars: The Force Awakens”.
The post explores the characteristics of the Space Station from the film that kicked off the whole saga back in 1977 (Star Wars – A New Hope).
It has been one of the company´s most successful posts to date, with numerous shares on social media and mentions in some of Spain’s biggest media
About Ferrovial’s Brand Journalism strategy
In 2015 Ferrovial launched a new strategy entitled “Brand Journalism”.
Employing this more personal and innovative approach has allowed tell Ferrovial´s story through both its employees' eyes and through an outside perspective using a fresh, personal style and third party authors. The blog content is available directly through Ferrovial app
and consists of shareable high quality visual content such as cinemographs and GIFs, a more friendly tone and more everyday language. You can see a full list of the CMA 2016 winners and finalists
in all 76 categories on the Content Marketing Awards website.