The North American Academy of Interactive and Visual Arts (AIVA) has recognized the set of Instagram Stories called “The people who make the world move in the 17th edition of the w3 Awards. The academy awarded it a gold medal in the category for “Best Use of Stories“ and silver in the category for ”Social content and marketing – Corporate Communications.”
About “The people who make the world move” Stories on Instagram
Every month, Ferrovial has invited partners from all over the world to explain infrastructure projects on-site through the Instagram “Stories” format – short videos that play one after another, which is ideal for storytelling. This way, Instagram users have learned about the Ditecpesa laboratory and how asphalt is manufactured to build roads and how the Australian highway of Toowoomba is being built; they also experienced the inauguration of the Northern Line Extension in London, just to name a few examples. All this is done from the point of view of different team members at the company.
This use of social media is called a “takeover.” It entails someone outside the digital communications team taking over the company’s account for a specific period of time. This means there’s a shake-up in the usual content for this social media profile.
About the Academy of Interactive and Visual Arts w3 Awards
The w3 Awards reward the most outstanding websites, marketing, videos, mobile devices, social media, and podcasts created by some of the best digital content creators in the sector, with more than 3,000 annual nominations from around the world.
These awards are held by the Academy of Interactive and Visual Arts. They highlight creative excellence on the web and recognize the creative and marketing professionals who are behind companies’ digital marketing and communications projects.
To carry this strategy out, Ferrovial has invited partners from all over the world to share their stories through the Instagram “Stories” format – short videos that play one after another, which is ideal for storytelling. This way, Instagram users have learned about the Ditecpesa laboratory and how asphalt is manufactured to build roads and how the Australian highway of Toowoomba is being built; they also experienced the inauguration of the Northern Line Extension in London, just to name a few examples. All this is done from the point of view of different team members at the company.
