Along with global giants Coca-Cola and Mastercard Ferrovial received an honourable mention in the Content Marketing/Brand Journalism Category for the ongoing Brand Journalism strategy that the company is running. An important part of the Brand Journalism strategy involved the relaunch of the corporate which now boasts important external contributors as well as posts from internal experts. The new Ferrovial Blog tells Ferrovial’s stories through both employees eyes and through an outside perspective, using a fresh, personal style that engages readers.
Ferrovial also received an honourable mention in the Instagram category along with Sequoia & Kings Canyon. This mention recognises Ferrovial’s Instagram channel for the highly successful #UrbanPeek campaign that was ran last year in collaboration with Igers Spain, a group of influencers on Instagram.
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The two honourable mentions follow Ferrovial’s Día de Internet Prize (Internet Day) for the company’s Instagram profile.