Ferrovial's Content Marketing strategy Brand Journalism and Instagram profile recognised in PR Daily Awards


Brand Journalism Content Marketing PR Daily

Ferrovial has received two honourable mentions in the Content Marketing and Instagram categories respectively at the PR Daily Digital PR and Social Media Awards 2016 from the leading US website that specialises in communications and marketing.

Along with global giants Coca-Cola and Mastercard Ferrovial received an honourable mention in the Content Marketing/Brand Journalism Category for the ongoing Brand Journalism strategy that the company is running. An important part of the Brand Journalism strategy involved the relaunch of the corporate which now boasts important external contributors as well as posts from internal experts. The new Ferrovial Blog tells Ferrovial’s stories through both employees eyes and through an outside perspective, using a fresh, personal style that engages readers.

Ferrovial also received an honourable mention in the Instagram category along with Sequoia & Kings Canyon. This mention recognises Ferrovial’s Instagram channel for the highly successful #UrbanPeek campaign that was ran last year in collaboration with Igers Spain, a group of influencers on Instagram.

The PR Daily site comes from Lawrence Ragan Communications, Inc., a leading publisher of corporate communications, public relations, and leadership development newsletters for more than three decades. PR Daily has a large community with over 97k followers on Twitter and over 93k on Facebook.

The two honourable mentions follow Ferrovial’s Día de Internet Prize (Internet Day) for the company’s Instagram profile.




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