has collected two recent recognitions during the Frontier Awards 2016
which are dedicated to highlighting innovation and excellence within the airport industry. The first prize recognizes Heathrow as the ‘Airport Operator of the Year’ beating airports such as Helsinki
for its outstanding transformation of the retail spaces with an £18m investment over the past two years. The introduction of a ground-breaking Louis Vuitton store in Terminal 5
, or the Fortnum & Mason’s
first ever standalone champagne bar are some of the key elements in the transformation of the airport. During the event, the airport was also recognized in the category of The ‘Marketing Campaign of the Year’ for Heathrow’s Pimms and Croquet promotion
during summer 2015, in which a simple price promotion was elevated into a marketing event throughout the airport. The campaign gave Heathrow passengers a truly British experience by giving them the opportunity for a game of Pimms-themed croquet during their journey through the airport. The campaign was also given cross channel marketing support and key restaurants added Pimms inspired dishes to their menu giving dining passengers the opportunity to experience the best of the classic British beverage.