"El Salado, Peace through Water" Recognized at the ADG Laus Awards


Image of the stamp of the Laus awards

On June 20th, the 49th ADG Laus Awards were held in Barcelona, awards that seek excellence in every field of design, and where the storytelling website for “El Salado, peace through water ” won a bronze medal.

At the 2019 awards ceremony, there were over 1,100 projects, examined by a jury of national and international professionals, which met on March 29th and awarded 306 prizes, including bronze, silver, and gold medals, as well as the Grand Laus and Laus Aporta prizes.

About Laus design awards

The ADG Laus Awards promote design, illuminate its cultural and economic importance for society, and support the professional environment. They recognize the best projects in Graphic Design and Visual Communication in more than 50 sections across five categories: Graphic Design, Digital, Advertising, Audiovisual, and Students. The jury consists of a diverse, multidisciplinary group of professionals from different geographies who consider 5 criteria: idea, execution, functionality, contribution, and consistency.

The El Salado campaign, peace through water

On February 18, 2000, in the town of El Salado, one of Colombia’s cruelest conflicts took place. All of the town’s inhabitants left, and after two years of exodus, 200 families decided to return and take back their land. Ferrovial, within the RSC Social Infrastructure program, along with the NGOs Acción and the Fundación Semana, worked on restoring and expanding the aqueduct system, as well as creating an organizational structure, the Water Board, for its maintenance and development.

At the company, the intention was to pay homage to the Saladin community through the campaign, “El Salado, peace through water ,” by explaining the real history without trivializing it and leaving a legacy for future generations. To this end, Colombian comic artists Sharpball were brought onboard to tell the story of El Salado in a graphic novel with touches of magical realism. This story carried over to the digital world through a website that intertwined the comic’s story and real testimonies. To do so, they designed an unconventional website, where the illustrations shine forth and stand out and a menu invites the user to travel through the story via extras such as graphics, text, photos, and testimonial videos.

This campaign, as well as the website, were already recognized with two awards at the 2019 Dircom Awards.

Visit El Salado, peace through water



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