- Ferrovial’s website is responding to the needs of unification for the company’s subsidiaries, as well as UX and the latest trends in content design and organization.
- The ‘Dircom (Association of Directors of Communication, Asociación de Directivos de Comunicación) Ramón del Corral 2020’ awards recognize the best cases of Communication and Public Relations nationwide.
Ferrovial’s global website is recognized as the Best External Digital Support at the 3rd annual celebration of these awards for managing to unify Ferrovial’s 14 brands under one look and feel. It also unites and strengthens the company’s discourse while simultaneously reinforcing the local positioning of its different markets (the US, Canada, the United Kingdom, Spain, Poland, and Latam).
During 2019, the company worked on designing and renovating its website by developing a platform that improves the user experience, updates the design, and allows navigation on all types of devices.
The great challenge that the company faced was unifying the contents of the different countries. This way, though the content is crosscutting and integrated, the new website has high local content and a customized version for each of its six main markets: the United States, Canada, the United Kingdom, Spain, Poland, and Latin America.
Dircom is the Spanish professional association that brings together directors of communication at companies, institutions, and consultancies throughout Spain.
Founded in 1992, its vision is valuing the role of communication and the director of communication at organizations in such a way that this skill and those directors are considered to be strategic.
Currently, it has more than 1,000 members and eight branches in Aragon, the Canary Islands, Castilla y León, Catalonia, Galicia, the Valencian Community and the Region of Murcia, the Northern Zone, and Andalusia.