launches a new uniform corporate image for its sports centres, which will now be easily identified by users through a single logo. Inacua Málaga, Los Cantos (Alcorcón), La Canaleja (Alcorcón), La Granja (Zaragoza), Huétor Vega (Granada) and Málaga Centro Raqueta all now show the same brand image on their individual websites. The facilities in Haro (La Rioja), Sant Quirze del Vallès (Barcelona) and Murcia will follow suit shortly.
Inacua is the brand used by Ferrovial Services
for integral management of sports centres
. It is the result of an initiative by local councils to optimise its sports facilities for the local population, and the management experience of Ferrovial Services. Inacua opened its first centre in Murcia in 2004, followed by Málaga in 2008, Los Cantos (Alcorcón), La Canaleja (Alcorcón) and La Granja (Zaragoza) in 2011, and Huétor Vega, Haro, Sant Quirze del Vallès and Málaga Centro Raqueta in 2015.
The project for brand standardisation began in 2016, with the aim of bringing all sports facilities under a single brand image. The various sports centres will gradually adopt the new brand.
For further information on sports facilities, read the project description on the Ferrovial Services